Director, Field Marketing – Americas

🔥 1 hour ago

🌲 Oregon, Texas – Remote

🌲 Oregon – Remote 🤠 Texas – Remote

💵 $193k - $241k / year

⏰ Full Time

🔴 Lead

🎯 Chief Marketing Officer (CMO)

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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New Relic

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2008

🏢 Enterprise

☁️ SaaS

🔒 Cybersecurity

Enterprise • SaaS • Cybersecurity

New Relic is a comprehensive monitoring and observability platform designed to help organizations understand and optimize the performance of their applications and infrastructure. It provides a range of tools for application performance monitoring (APM), infrastructure monitoring, and data insights, enabling users to track performance metrics, detect anomalies, and enhance user experience across various technology stacks. With features like AI monitoring, mobile app monitoring, and vulnerability management, New Relic empowers businesses to improve operational efficiency and maintain system robustness.

📋 Description

• Lead Field Marketing for the Americas and shape and execute the regional marketing strategy • Lead and develop a geographically dispersed field marketing team through professional development, skills training, and GTM enablement • Build understanding of New Relic’s product, market position, personas, competition, and market trends to optimize the Americas marketing plan • Partner with regional sales leadership to curate quarterly regional plans and collaborate with EMEA and APJ marketing counterparts on global initiatives • Set objectives and KPIs, present in regional meetings, and oversee end-to-end program management • Use US-based marketing teams and local partners to create demand and generate pipeline across channels • Optimize channel mix, evaluate program success, support future planning, and manage budgets • Serve as the primary marketing contact and enablement partner for the Americas sales team • Communicate marketing plans, goals, metrics, and results and align with local sales leaders on lead and pipeline targets • Plan and execute industry tradeshows, executive conferences, New Relic-owned events, partner events, regional demand generation, ABM programs, and customer-focused content

🎯 Requirements

• Growth mindset and ability to execute multi-touch, multi-channel go-to-market strategies • In-depth experience working across multiple sales teams in the Americas • Data-driven approach and ability to collect, analyze, and share program data for pipeline planning • Strong experience with field marketing, demand generation, and operations/analytics within B2B enterprise SaaS • Demonstrated second-line leadership experience and success navigating dotted-line relationships • Proven experience partnering directly with executive sales leadership • Experience with Salesforce CRM and Marketo Marketing Automation platforms is required • Experience creating and running account-based marketing (ABM) campaigns and executive engagement programs for enterprise and strategic segments • Ability to travel across the region • Visa sponsorship is not available • Required to verify identity and eligibility to work and complete employment eligibility verification • Criminal background check required to join New Relic

🏖️ Benefits

• Corporate bonus plan eligibility • Healthcare benefits • Dental benefits • Vision benefits • Parental leave and planning • Mental health benefits • 401(k) plan and match • Flex time-off • 11 paid holidays • Volunteer time-off • Other competitive benefits • Flexible workforce model, including fully remote, office-based, or hybrid workplaces