Director, Field Marketing – Americas

🕒 August 4

🌲 Oregon, Texas, +1 more states – Remote

🌲 Oregon – Remote 🤠 Texas – Remote 🍑 Georgia – Remote

💵 $193k - $241k / year

⏰ Full Time

🔴 Lead

🎡 Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 55%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.Why this score:

• Open for 101 days.
• Jobs at this company usually fill in 21 days.
• Reposted 2 times.

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New Relic

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2008

🏢 Enterprise

☁️ SaaS

🔒 Cybersecurity

Enterprise • SaaS • Cybersecurity

New Relic is a comprehensive monitoring and observability platform designed to help organizations understand and optimize the performance of their applications and infrastructure. It provides a range of tools for application performance monitoring (APM), infrastructure monitoring, and data insights, enabling users to track performance metrics, detect anomalies, and enhance user experience across various technology stacks. With features like AI monitoring, mobile app monitoring, and vulnerability management, New Relic empowers businesses to improve operational efficiency and maintain system robustness.

📋 Description

• Lead Field Marketing for the Americas and shape and execute the regional marketing strategy • Drive expansion of New Relic’s presence in the Americas observability software market • Lead geographically dispersed field marketing managers and provide professional development, skills training, and go-to-market enablement • Understand New Relic’s product, market position, personas, competition, and market trends to optimize the Americas marketing plan • Partner with sales, operations, SDR, product marketing, digital marketing, and brand teams • Partner with regional sales leadership to curate quarterly regional plans and collaborate with EMEA and APJ counterparts on global initiatives • Set objectives and KPIs, present in regional meetings, and oversee end-to-end program management • Use the US-based marketing team and local partners to create demand and generate pipeline across channels • Optimize the field channel mix, evaluate program success, and manage budgets • Serve as the main marketing contact and enablement partner for the Americas sales team • Align with local sales leaders to achieve lead and pipeline targets by segment and geography • Plan and execute industry tradeshows, executive conferences, New Relic-owned events, partner events, regional demand generation and ABM programs, and customer-focused content

🎯 Requirements

• Proven track record driving pipeline and demand generation across owned field events and third-party conferences • Rich experience managing field marketing teams in B2B enterprise SaaS • Experience with account-based marketing (ABM) and solution-led selling • Good understanding of Salesforce CRM and Marketo Marketing Automation platforms • Experience working across multiple sales teams in the Americas • Data-driven approach and ability to collect, analyze, and share program data for pipeline planning • Strong experience with field marketing, demand generation, and operations/analytics within B2B Enterprise SaaS • Demonstrated second-line leadership experience • Experience navigating dotted-line relationships • Proven experience partnering directly with executive sales leadership • Experience with Salesforce CRM and Marketo Marketing Automation platforms • Experience creating and running ABM campaigns and executive engagement programs for enterprise and strategic segments • Ability to travel across the region • Visa sponsorship is not available • Must verify identity and eligibility to work and complete employment eligibility verification • Criminal background check required

🏖️ Benefits

• Corporate bonus plan • Healthcare benefits • Dental benefits • Vision benefits • Parental leave and planning • Mental health benefits • 401(k) plan and match • Flex time-off • 11 paid holidays • Volunteer time-off • Other competitive benefits • Flexible workforce model, including fully office-based, fully remote, or hybrid workplaces

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