Director, Consumer Marketing – Xywav Sleep Franchise

🔥 1 hour ago

🇺🇸 United States – Remote

💵 $202.4k - $303.6k / year

⏰ Full Time

🔴 Lead

🎯 Chief Marketing Officer (CMO)

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Jazz Pharmaceuticals

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2003

🏥 Healthcare

🏭 Manufacturing

🧬 Biotechnology

Healthcare • Manufacturing • Biotechnology

Jazz Pharmaceuticals is a biopharmaceutical company dedicated to developing innovative medicines that address serious unmet medical needs. With a strong commitment to research and development, Jazz focuses on creating life-changing therapies, emphasizing the importance of collaboration, diversity, and employee engagement in its operations. The company prides itself on transforming patients' lives through its meaningful product offerings and a culture that fosters enthusiasm and flexibility.

📋 Description

• Lead development and execution of integrated consumer marketing strategies for Xywav across narcolepsy and idiopathic hypersomnia • Build and optimize the full patient experience from disease awareness and demand generation through treatment initiation, engagement, and loyalty • Develop consumer strategic brand plans, annual tactical plans, positioning, messaging architecture, claims documents, and patient-facing communication strategies • Partner with HCP Marketing, Commercial Strategy, and cross-functional stakeholders on integrated brand planning and execution • Lead consumer competitive intelligence and strategic planning processes • Own end-to-end consumer and patient journey strategy • Develop disease awareness and branded consumer engagement programs • Partner with Patient Services to integrate marketing initiatives with patient support programs • Lead patient advocacy strategy and relationships with advocacy organizations • Oversee advocacy events, patient education programs, and patient ambassador initiatives • Direct testimonial content, website integration, video development, and social media activation • Lead consumer creative campaigns and campaign refreshes across digital and print channels • Oversee patient education materials, starter kits, onboarding resources, welcome kits, and patient support communications • Lead consumer market research, tracking studies, patient insights programs, audience understanding, measurement, social listening, and market intelligence • Oversee consumer marketing budgets, financial planning, investment prioritization, and resource allocation • Manage the consumer agency of record and key consumer agencies and partners • Oversee agency statements of work and approval • Collaborate with HCP Marketing, Patient Services, Analytics & Insights, Customer Experience, Finance, Medical, Patient Advocacy, Sales, and Market Access

🎯 Requirements

• Bachelor's degree required • MBA preferred • 7+ years of pharmaceutical or healthcare marketing experience with significant consumer/direct-to-patient marketing responsibilities • 10+ years of commercial, marketing, sales, product management, or related pharmaceutical experience • Experience in rare disease and sleep medicine preferred • Demonstrated ability to lead and/or work effectively in cross-functional teams • Ability to navigate change and move work and team members forward • Strong communication and presentation skills, including communication with leadership teams • Ability to shift between strategy, planning, and execution with agility and attention to detail • Analytical, problem-solving, planning, project management, and organizational skills • Recent experience working with a customer experience team and/or centralized marketing center of excellence supporting brand marketing teams • Pharmaceutical career progression demonstrating growth in responsibility and scope, particularly in commercial positions • Approximately 20–30% domestic travel • Frequent use of computers, communication devices, and standard office equipment • Ability to work occasionally outside standard business hours to meet business needs

🏖️ Benefits

• Discretionary annual cash bonus or incentive compensation • Discretionary equity grants • Medical insurance • Dental insurance • Vision insurance • 401k retirement savings plan • Flexible paid vacation • Remote or office-based work environment • Approximately 20–30% domestic travel