Chief Marketing Officer, CT & Xray

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $240k - $360k / year

⏰ Full Time

🔴 Lead

🎯 Chief Marketing Officer (CMO)

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GE HealthCare

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1892

🏥 Healthcare

💊 Pharmaceuticals

Healthcare • Medical Technology • Pharmaceuticals

GE HealthCare is a leader in precision care, dedicated to providing innovative technologies and integrated solutions that enhance healthcare services. As a stand-alone company, it focuses on imaging, ultrasound, and healthcare IT, empowering clinicians and improving patient outcomes through advanced medical technologies and personalized care solutions. With a significant investment in research and development, GE HealthCare aims to transform healthcare by making hospitals more efficient and therapies more precise.

📋 Description

• Lead global marketing for the CT and X-ray businesses • Help define and implement the growth strategy for CT and X-ray • Use customer insight, market dynamics, competitive intelligence, and business performance to guide growth, customer, market, differentiation, improvement, and prioritization decisions • Shape portfolio, positioning, segmentation, and pricing strategy tied to financial goals • Create a clear, differentiated CT and X-ray portfolio story • Translate product roadmaps, clinical evidence, and technical innovation into simple, relevant, memorable ideas • Set business narrative and develop creative platforms for major launches • Ensure product stories form a coherent CT and X-ray story • Lead marketing approaches for new product launches, pricing, installed-base programs, and broader growth initiatives • Build customer awareness, preference, and adoption with product, regional marketing, and commercial teams • Involve regions early, equip sales teams, and focus marketing investment on high-impact programs • Lead the global marketing and product management team • Set priorities, build talent, and create accountability for delivery • Partner across product, sales, regions, communications, digital, and marketing teams • Maintain standards for patient safety, customer satisfaction, quality, and compliance • Review and approve external marketing communications

🎯 Requirements

• Bachelor’s degree in Marketing, Business Administration, Bioengineering or a related field, or equivalent experience • Ten or more years of marketing experience, including product marketing • Experience leading global teams • Experience in product launches, commercialization, pricing, or portfolio strategy • Healthcare or medical technology experience required • Strong written and verbal communication skills • Legally authorized to work in the United States • No employment visa sponsorship available now or in the future • Successful completion of a drug screen, as applicable • Preferred: MBA or relevant advanced degree • Preferred: Experience in Imaging, Radiology, CT, or adjacent healthcare technology markets • Preferred: Product management, sales, or regional marketing experience • Preferred: Experience developing portfolio, launch, or brand campaigns • Preferred: Experience leading creative teams, agencies, or integrated marketing programs • Preferred: Strong understanding of segmentation, positioning, pricing, and lifecycle management • Preferred: Proven ability to lead change and work effectively across a matrixed organization

🏖️ Benefits

• Performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI) • Medical, dental, and vision coverage • Paid time off • 401(k) plan with employee and company contribution opportunities • Life, disability, and accident insurance • Tuition reimbursement • Professional development • Great work environment • Challenging careers • Competitive compensation • Relocation assistance not provided