Senior Social Media Strategy – Growth Manager

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GAMURS Group

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2020

🎮 Gaming

📱 Media

Gaming • Media • Advertising

GAMURS Group is a digital media company that owns and operates a network of publications and social media communities. The group focuses on creating content related to video games, esports, entertainment, and geek culture, with major brands like Dot Esports, We Got This Covered, and Prima Games under its umbrella. They deliver both breaking news and timeless content, fostering trustworthy and reliable information that helps communities thrive. GAMURS Group connects brands to hard-to-reach audiences through its extensive reach of 66 million monthly readers and 144 million monthly article views. Their services include advertising solutions, bespoke campaigns, and content publication. The company has offices in Sydney, Austin, and Belgrade.

📋 Description

• Turn broad priorities into clear project plans with owners, timelines, deliverables and success measures • Own selected initiatives from initial concept through launch, optimisation and handover • Coordinate work across social publishing, brand development, video and platform expansion • Maintain visibility across active projects, deadlines, blockers and next actions • Build workflows, documentation and reporting to improve consistency and accountability • Develop and execute expansion plans for GAMURS brands across Instagram, TikTok, YouTube and X • Identify suitable brands, audiences and content formats for each platform • Establish platform-native strategies and launch new social accounts, brands and content formats • Create repeatable systems for scaling successful concepts across platforms and brands • Define positioning, audiences, content pillars and recurring formats for new social brands • Work with the Head of Video on concepts, recurring formats, series and content franchises • Contribute to ideation, scripting, hooks, titles, thumbnails and content packaging • Translate ideas into briefs for creators, editors and Social Media Managers • Create initial examples or prototypes for team handoff and scaling • Review performance across platforms, brands, projects and content formats • Build testing plans and turn audience data into recommendations and next actions • Share learnings and improve underperforming projects or formats • Respond to relevant trends, news and audience opportunities when hands-on execution is required • Provide updates on project progress, performance, risks, learnings and next steps

🎯 Requirements

• Significant experience growing organic audiences for social-first media brands • Strong experience across multiple platforms, ideally Facebook, Instagram, TikTok, YouTube and X • Ability to turn loosely defined ideas into functioning projects and measurable outcomes • Strong project ownership and operational follow-through in a fast-moving environment • Ability to create content, not only manage people or develop strategies • Experience launching new social brands, accounts, platforms or content formats • Strong understanding of internet culture, entertainment, gaming, fandom and trend-driven publishing • Experience developing video concepts, scripts, hooks, titles, thumbnails or recurring formats • Strong creative judgement and analytical understanding of performance • Ability to coordinate work across multiple teams, owners and functional areas • Experience using analytics and reporting tools to assess performance and inform decisions • Strong written communication skills and ability to produce clear plans, briefs and updates • Highly organised, proactive and comfortable working independently within a remote team • Experience within a social-first media company or digital publisher is highly desirable • Strong understanding of Facebook organic publishing and monetisation is highly desirable