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Senior Manager, Paid Media

Job not on LinkedIn

🕒 May 26

🏢🏡 New York City – Hybrid

💵 $90k - $120k / year

⏰ Full Time

🟠 Senior

📈 Performance Marketing

Apply Now
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Logo of GDS Group

GDS Group

WebsiteLinkedIn

501 - 1000 employees

Founded 1993

🤝 B2B

🏢 Enterprise

📱 Media

B2B • Enterprise • Media

GDS Group is a global partner trusted by leading brands to drive pipeline growth and business transformation. The company specializes in creating engaging experiences and delivering valuable insights through events, pipelines, and connections. They have a strong presence among Fortune 500 companies, with a high conversion rate from leads to follow-up meetings. GDS also focuses on providing immersive experiences for senior executives through various channels, including articles, podcasts, and creatively produced content. Their services aim to maximize marketing budgets and deliver measurable returns for their clients.

📋 Description

• Plan and Execute Paid Media Campaigns • Build, launch, and manage paid media campaigns across Meta, LinkedIn, YouTube, TikTok, X, programmatic audio, and other emerging channels. • Ensure accurate targeting, budgeting, and delivery settings to meet business objectives. • Optimize Campaigns for Performance • Monitor campaign performance daily, adjusting bids, targeting, and creative placements as needed. • Ensure campaigns are pacing correctly to deliver impressions, conversions, or other defined KPIs. • Track and Report Campaign Results • Implement proper tracking and measurement strategies, including pixel/tag management. • Provide detailed performance reports, highlighting insights, trends, and actionable recommendations. • Identify opportunities for testing and improving campaign ROI. • Collaborate with Cross-Functional Teams • Work with the Creative team to ensure ad assets meet platform specs and are optimized for performance. • Partner with Sales to align paid media strategies align with client goals and revenue targets. • Communicate campaign progress, results, and optimization opportunities across departments.

🎯 Requirements

• 5+ years of experience managing paid media campaigns (agency or in-house). • Strong understanding of paid media platforms (Meta Ads Manager, Google Ads/YouTube, LinkedIn Campaign Manager, programmatic DSPs). • Proven track record of meeting or exceeding performance goals. • Comfortable interpreting data and making optimization decisions quickly. • Experience with analytics tools (Google Analytics, platform dashboards, etc.) and pixel/tag management. • Strong organizational skills, attention to detail, and ability to manage multiple campaigns simultaneously. • Excellent communication skills for working cross-functionally with Sales, Content, Creative, and other stakeholders.

🏖️ Benefits

• Participation in a retirement plan • Life and disability insurance • Health, dental and vision plans • Flexible spending accounts • Sick leave • Vacation time • Personal time • Parental leave • Employee stock purchase plan

Apply Now

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