Global Product Marketing Manager – PCS Parameters & Consumables

🕒 July 31

🧀 Wisconsin – Remote

🧀 Wisconsin – Remote

💵 $122.4k - $183.6k / year

⏰ Full Time

🟠 Senior

🔴 Lead

🎁 Product Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 19%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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GE HealthCare

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1892

🏥 Healthcare

💊 Pharmaceuticals

Healthcare • Medical Technology • Pharmaceuticals

GE HealthCare is a leader in precision care, dedicated to providing innovative technologies and integrated solutions that enhance healthcare services. As a stand-alone company, it focuses on imaging, ultrasound, and healthcare IT, empowering clinicians and improving patient outcomes through advanced medical technologies and personalized care solutions. With a significant investment in research and development, GE HealthCare aims to transform healthcare by making hospitals more efficient and therapies more precise.

📋 Description

• Co-develop and drive the 3–5 year global portfolio marketing strategy for Parameters & Consumables • Advise Product Management, R&D, and Commercial leaders with data-driven market perspectives and growth opportunities • Identify and prioritize white space opportunities, adjacent markets, and new business models • Lead upstream marketing deliverables including segmentation, value proposition development, claims roadmap, pricing, and portfolio positioning • Generate outside-in insights to influence the product development roadmap and support business cases • Monitor competitive dynamics, clinical trends, and regulatory shifts • Align upstream strategy with downstream execution across regions • Lead NPI go-to-market strategy, including launch readiness, LHRA development, and integrated marketing programs • Use market research and voice-of-customer insights to inform pricing strategies • Develop and drive end-to-end commercialization playbooks • Partner with regional marketing and commercial teams to accelerate adoption, demand generation, and post-launch revenue realization • Establish and track KPIs and success metrics to assess launch effectiveness and inform course correction • Maximize portfolio lifecycle value through bundling and cross-sell/upsell initiatives • Influence cross-functional teams across marketing, product management, clinical, and commercial functions without direct authority • Support marketing training and development, process implementation and adoption, best-practice sharing, and marketing community building • Drive performance management and accountability • Lead marketing reviews, portfolio councils, and strategic planning sessions

🎯 Requirements

• Bachelor’s degree in Marketing, Business, or related field • MBA strongly preferred • 8+ years of progressive experience in product marketing, product management, or strategy • 5+ years in healthcare/medtech strongly preferred • Demonstrated success operating at a strategic level, influencing senior stakeholders and driving enterprise initiatives • Deep demonstrated expertise in upstream marketing disciplines, including market segmentation and targeting, value proposition and claims development, pricing and portfolio strategy, and new product commercialization • Proven ability to translate insights into growth strategies that deliver measurable business impact • Proven experience building high impact marketing programs using all relevant channels and media and aligning marketing strategy with business goals • Strong track record of working in a global, matrixed organization with cross-functional leadership • Strong presentation and interpersonal skills • Legally authorized to work in the United States • Must successfully complete a drug screen, as applicable • Employer will not sponsor individuals for employment visas, now or in the future

🏖️ Benefits

• Performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI) • Medical insurance • Dental insurance • Vision insurance • Paid time off • 401(k) plan with employee and company contribution opportunities • Life insurance • Disability insurance • Accident insurance • Tuition reimbursement • Professional development • Relocation assistance not provided