Global Product Marketing Manager – PCS Parameters & Consumables

🔥 0 minutes ago

🧀 Wisconsin – Remote

🧀 Wisconsin – Remote

💵 $122.4k - $183.6k / year

⏰ Full Time

🟠 Senior

🔴 Lead

🎁 Product Marketing

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GE HealthCare

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1892

💊 Pharmaceuticals

Healthcare • Medical Technology • Pharmaceuticals

GE HealthCare is a leader in precision care, dedicated to providing innovative technologies and integrated solutions that enhance healthcare services. As a stand-alone company, it focuses on imaging, ultrasound, and healthcare IT, empowering clinicians and improving patient outcomes through advanced medical technologies and personalized care solutions. With a significant investment in research and development, GE HealthCare aims to transform healthcare by making hospitals more efficient and therapies more precise.

📋 Description

• Co-develop and drive the 3–5 year global portfolio marketing strategy for Parameters & Consumables. • Act as a strategic advisor to Product Management, R&D, and Commercial leaders. • Identify and prioritize white space opportunities, adjacent markets, and new business models. • Own and lead core upstream marketing deliverables including segmentation, value proposition development, claims roadmap, pricing, and portfolio positioning. • Generate outside-in insights to influence the product development roadmap. • Monitor competitive dynamics, clinical trends, and regulatory shifts. • Collaborate with key region marketing stakeholders to drive an integrated end-to-end marketing approach. • Lead NPI go-to-market strategy, including launch readiness and integrated marketing programs. • Integrate market research and voice-of-customer insights to inform pricing strategies. • Develop and drive end-to-end commercialization playbooks. • Establish and track key performance indicators (KPIs) and success metrics. • Operate effectively in a highly matrixed global organization.

🎯 Requirements

• Bachelor’s degree in Marketing, Business, or related field (MBA strongly preferred). • 8+ years of progressive experience in product marketing, product management, or strategy; 5+ years in healthcare/medtech strongly preferred. • Demonstrated success operating at a strategic level, influencing senior stakeholders. • Deep demonstrated expertise in upstream marketing disciplines, including: market segmentation & targeting, value proposition & claims development, pricing & portfolio strategy, new product commercialization. • Proven ability to translate insights into growth strategies that deliver measurable business impact. • Proven experience building high impact marketing programs using all relevant channels and media; and aligning marketing strategy with business goals. • Strong track record of working in a global, matrixed organization with cross-functional leadership. • Strong presentation and interpersonal skills and are able to effectively communicate and present ideas to stakeholders.

🏖️ Benefits

• medical • dental • vision • paid time off • a 401(k) plan with employee and company contribution opportunities • life insurance • disability insurance • accident insurance • tuition reimbursement