Lifecycle Journey Manager, Cross-Sell & Expansion

🕒 July 28

🏢🏡 New York City – Hybrid

💵 $140k - $160k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

👔 Manager

👻 Ghost score 4%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Gen

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

🔒 Cybersecurity

💳 Fintech

👥 B2C

💰 $950M Post-IPO Debt - Gen on 2025-02

Cybersecurity • Fintech • B2C

Gen is a global consumer-focused digital security and financial wellness company that powers “Digital Freedom” through a family of trusted brands including Norton, Avast, LifeLock, and MoneyLion. The company provides cybersecurity, online privacy, identity protection, breach response, and consumer financial services (including MoneyLion’s banking features and Engine, an embedded finance marketplace), and develops AI-driven threat detection and a Gen AI Foundry to build trust layers for the AI economy. Gen operates a common technology platform, serves nearly 500 million users in 150+ countries, blocks billions of digital attacks annually, and is publicly traded (NASDAQ: GEN) with dual headquarters in Prague and Tempe.

📋 Description

• Own end-to-end strategy and the primary KPI for the Cross-Sell / Expansion pillar (products per user, secondary-LOB adoption, expansion revenue). • Design multi-product, multi-channel journeys - post-purchase upsell, marketplace and in-app offers, next-best-product - that move users into their second and third products. • Define next-best-product and propensity logic with Data Science; set the signals, eligibility, and guardrails that the decisioning stack (AID / Hightouch) optimizes toward. • Build and launch journeys in our lifecycle platform (Iterable) - workflow setup, audience configuration, suppressions, QA, and launch checks - increasingly orchestrated through AI decisioning. • Run structured experiments (offers, timing, sequencing, channels) to grow breadth and depth without over-messaging. • Partner with PMM on cross-sell value propositions and with LOB / partner teams on offer economics. • Own the numbers - report on expansion KPIs, surface insights, and recommend concrete next steps based on data. • Direct and supervise the AI agents (rapid response, monitoring, quality) that execute the pillar’s programs.

🎯 Requirements

• 5–8+ years in lifecycle / CSM, growth, or retention marketing for a digital product or subscription business, with depth in cross-sell, upsell, or monetization. • A track record owning both strategy and execution - you’ve defined lifecycle plans and personally shipped journeys in Iterable, Braze, Salesforce Marketing Cloud, or similar. • Strong data literacy - propensity, funnel, cohort, and incrementality analysis - with the ability to translate findings into roadmaps. • Experience designing always-on, triggered programs (cross-sell, post-purchase, onboarding-to-adoption) rather than one-off blasts. • Comfort directing AI / ML decisioning or personalization (predictive scoring, next-best-action models). • Cross-functional influence with Product, Data, Legal / Compliance, and Creative; able to align stakeholders without authority. • Excellent written communication and a high bar for QA and detail. • A bias toward ownership and action - you ship, learn, and iterate quickly.

🏖️ Benefits

• Competitive salary with a performance-based bonus scheme (up to 10%) • Flexible working hours with hybrid / home-office options • The chance to join a major global tech company listed on the S&P 500 • A meaningful learning & development budget and clear career growth • Comprehensive health and wellbeing benefits • Modern equipment (Mac/Windows) for work and personal use • Employee Stock Purchase Plan