Associate Manager, Entertainment & Talent Partnerships

🕒 September 29

❄️ Minnesota – Remote

❄️ Minnesota – Remote

💵 $95.3k - $159.1k / year

⏰ Full Time

🟡 Mid-level

💰 Account Manager

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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General Mills

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1928

💼 Consulting

📣 Marketing

📦 Logistics

Consulting • Marketing • Logistics

General Mills is a leading global food company that has been dedicated to making food for over 150 years. They create a wide array of beloved products, ranging from cereals and snacks to meals that bring joy to families around the world. Driven by a commitment to sustainability and community impact, General Mills focuses on responsible sourcing and healthful food offerings, ensuring that they uphold high standards in food safety and ethics.

📋 Description

• Identify and develop partnership opportunities across film, television, streaming, celebrity, talent, creators, music, fashion, and emerging cultural platforms • Track entertainment trends, upcoming releases, cultural moments, talent activity, music festivals, and partner pipelines • Build and maintain relationships with talent agencies, management companies, studios, networks, streamers, production companies, creators, event partners, and other entertainment organizations • Participate in brand briefs and team brainstorms, bringing a creative point of view and translating business objectives into partnership ideas • Develop pitches and integrated plans defining strategy, roles, timelines, budgets, deliverables, approvals, and success measures • Lead negotiations with talent, studios, agencies, production companies, event partners, and other external partners • Serve as central point of contact between brand teams, creative agencies, talent, representatives, and external partners from development through activation • Guide teams on talent and entertainment norms, including schedules, usage, deliverables, approvals, expectations, and scope changes • Coordinate creative development, production, talent needs, partner communications, and final deliverables • Anticipate challenges, manage competing priorities, influence without authority, and keep complex partnerships moving forward • Ensure each partnership delivers against agreed brand, consumer, and business objectives

🎯 Requirements

• Bachelor’s degree or equivalent related work experience • 5+ years of experience in marketing partnerships, entertainment, talent, media, advertising, agency, or a related field • Experience developing and executing partnerships or integrated marketing programs from concept through execution • Experience managing external partners and multiple stakeholders, timelines, deliverables, and approvals • Experience negotiating or managing talent, entertainment, licensing, sponsorship, promotional, or co-marketing agreements • Strong creative and strategic thinking • Excellent communication, presentation, relationship-building, and negotiation skills • Experience building integrated partnerships across content, social, PR, media, experiential, music, fashion, or other consumer touchpoints • Strong project management and organizational skills, with exceptional attention to detail • Ability to influence and collaborate across cross-functional teams and external partners • Passion for entertainment, pop culture, and emerging cultural trends • Minimum 18-year age qualification • Must be currently authorized to work in the United States on a full-time basis • International relocation or international remote working arrangements outside of the US will not be considered

🏖️ Benefits

• Health benefits • Retirement and financial wellbeing benefits • Time off programs • Wellbeing support • Perks • Potential eligibility for an annual incentive program • Reasonable accommodation support during the application or hiring process

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