Ecommerce & Retail Media Analytics Manager

🕒 October 12

❄️ Minnesota, Missouri – Remote

❄️ Minnesota – Remote 🏰 Missouri – Remote

💵 $110.8k - $184.8k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

📉 Data Analyst

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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General Mills

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1928

💼 Consulting

📣 Marketing

📦 Logistics

Consulting • Marketing • Logistics

General Mills is a leading global food company that has been dedicated to making food for over 150 years. They create a wide array of beloved products, ranging from cereals and snacks to meals that bring joy to families around the world. Driven by a commitment to sustainability and community impact, General Mills focuses on responsible sourcing and healthful food offerings, ensuring that they uphold high standards in food safety and ethics.

📋 Description

• Partner with Pet Digital Acceleration leaders to define the vision, prioritize the roadmap, and deliver needed tools • Identify and evaluate data sources, clarify business questions, define KPIs and requirements, and work with Data & Technology teams to deliver reliable reporting and decision tools • Build views of performance across digital shelf, retailer search, site traffic, consumer journeys, content, promotions, subscription, profitability, and retail media • Develop scorecards and diagnostic tools for sales, share, traffic, conversion, content visibility, search performance, assortment, and retailer execution • Assess product content performance on retailer sites and product visibility in retailer, off-site, and generative search experiences • Manage the retailer media data ecosystem with Shopper Marketing, including validation, measurement readiness, clean-room capabilities, and coordination across teams, agencies, and retailers • Create measurement plans and recommend improvements to audience strategy, retail media investment, and budget allocation • Connect media activation with on-page and digital shelf performance • Translate results into business narratives, investment recommendations, and future learning priorities • Build relationships with Sales, Marketing, Shopper Insights, Customer Analytics, enterprise analytics teams, agencies, retailers, and vendors • Lead cross-functional projects and balance quick wins with the long-term roadmap • Standardize reporting, streamline processes, maximize vendor partnerships, and test new tools and methods

🎯 Requirements

• Bachelor’s degree • 5+ years of experience in ecommerce analytics, digital shelf analytics, retail media measurement, or a closely related discipline within consumer packaged goods or another omnichannel retail category • Hands-on experience with at least one ecommerce, digital shelf, or retail media platform such as CommerceIQ, Pacvue, Profitero, Stackline, Flywheel, Alli Platform, or a comparable solution • Experience using retailer, digital shelf, or media metrics to diagnose performance and recommend action • Familiarity with the retailer ecosystems, analytics platforms, and metrics of Amazon, Walmart, Chewy, PetSmart, Petco, or Target • Experience building dashboards, scorecards, reporting, or other data products in partnership with Data & Technology or technical teams • Experience with conversion analysis, profitability optimization, online consumer journeys, cohort analysis, churn modeling, customer lifetime value, and customer acquisition costs • Ability to connect multiple data sources, synthesize complex information, and communicate clear business recommendations • Strong stakeholder management and project management skills, including scoping work, prioritizing needs, and leading cross-functional initiatives • Self-starter with a bias for action, intellectual curiosity, creative problem-solving skills, and ability to work effectively in ambiguity • International relocation or international remote working arrangements outside of the US will not be considered • Must be currently authorized to work in the United States on a full-time basis • General Mills will not sponsor applicants for work visas • Minimum 18-year age qualification • Preferred: experience working in the pet industry • Preferred: experience in a consumer packaged goods company or with a pet, grocery, mass, specialty, or digital-first retailer • Preferred: experience with Nielsen, Circana, or Numerator • Preferred: experience with retail media data, clean-room measurement, audience analytics, attribution modeling, sales lift, test-and-learn, or A/B testing methodologies • Preferred: familiarity with marketing mix modeling • Preferred: experience partnering with media agencies and connecting media activation data with ecommerce, digital shelf, sales, and shopper insights

🏖️ Benefits

• Health benefits • Retirement and financial wellbeing benefits • Time off programs • Wellbeing support • Perks • Potential eligibility for an annual incentive program

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