Field Marketing Manager

Job not on LinkedIn

🔥 0 minutes ago

🏄 California, Colorado, +3 more states – Remote

🏄 California – Remote ⛰️ Colorado – Remote 🥔 Idaho – Remote 🦬 Montana – Remote 🎰 Nevada – Remote

💵 $108.7k - $191.1k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

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Genesys

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

Founded 1990

💼 Consulting

🏥 Healthcare

🛡️ Insurance

Consulting • Healthcare • Insurance

Genesys is a leading provider of AI-powered experience orchestration solutions designed to deliver personalized experiences at scale. Their offerings include comprehensive contact center software, workforce engagement management solutions, and an open platform with cloud architecture. Genesys Cloud CX and EX platforms optimize both customer and employee experiences using intelligent automation and embedded AI, allowing seamless engagement across any channel. With a focus on various industries including banking, healthcare, retail, insurance, and government, Genesys assists organizations in transforming customer and employee interaction landscapes. Additionally, their AppFoundry Marketplace offers pre-integrated applications to extend platform functionalities.

📋 Description

• Own and execute the regional field marketing strategy to drive pipeline growth, acceleration, and revenue impact across enterprise accounts • Develop integrated marketing plans aligned with sales priorities through digital, hybrid, and in-person programs • Align sales, BDR, and marketing teams for coordinated execution and shared pipeline accountability • Design events and account-based experiences to increase engagement, conversion, and deal velocity • Identify and activate third-party partnerships and programs to expand brand awareness and generate pipeline • Build relationships with sales leadership and account teams to influence strategy and maximize program effectiveness • Manage the regional marketing budget, optimize investment, track ROI, and prioritize high-performing initiatives • Partner with channel and partner marketing teams on joint demand generation • Operate as the marketing leader for the West Enterprise region in partnership with sales leadership and account teams

🎯 Requirements

• 3 to 5 years of field marketing experience in software or technology environments • Demonstrated success owning and delivering pipeline generation and revenue targets • Experience marketing to enterprise-level accounts with complex sales cycles • Track record of partnering effectively with direct sales teams • Ability to manage multiple initiatives in a fast-paced, evolving environment • Experience with demand generation strategies, lead lifecycle management, and sales alignment • Strong communication and stakeholder management skills across cross-functional teams • Ability to travel 30% for customer-facing programs and internal meetings, including sales QBRs • Bachelor’s degree or equivalent professional experience • Experience designing and executing 1-to-many, 1-to-few, and 1-to-1 marketing programs • Familiarity with Salesforce, Asana, and other marketing technology platforms • Experience working in highly matrixed, global organizations • Ability to operate independently while maintaining alignment with remote leadership

🏖️ Benefits

• Comprehensive extended group health coverage • Generous paid time off, including vacation and personal leave • Retirement savings program with employer RRSP matching up to a prescribed maximum amount • Family-friendly benefits, including parental leave top-up and adoption assistance • Growth and development opportunities through access to learning resources and internal mobility programs • Medical, Dental, and Vision Insurance • Telehealth coverage • Flexible work schedules and work from home opportunities • Development and career growth opportunities • Open Time Off in addition to 10 paid holidays • 401(k) matching program • Adoption Assistance • Fertility treatments • Paid volunteer time • August Free Fridays • Well-being resources • Regionally tailored programs for employees and their families