Senior Marketing Manager

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🏖️ New Jersey – Remote

🏖️ New Jersey – Remote

⏰ Full Time

🟠 Senior

🎡 Marketing

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GenScript

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

Founded 2002

🧬 Biotechnology

⚕️ Healthcare Insurance

🔬 Science

Biotechnology • Healthcare Insurance • Science

GenScript is a leading biotechnology company that provides a wide array of gene synthesis, protein production, and CRISPR gene editing services. With a commitment to high-quality and reliable solutions, GenScript serves over 225,100 global customers and holds an extensive patent portfolio. The company aims to enhance life sciences research and development by delivering innovative products and services in areas such as molecular biology, peptide synthesis, and antibody development.

📋 Description

• Own the development and execution of annual and quarterly marketing plans aligned to business priorities and commercial goals within designated segments. • Lead complex, integrated, multi-channel campaigns from strategy and planning through execution, measurement, and optimization. • Translate corporate, commercial, and product strategies into marketing programs that deliver measurable business outcomes. • Independently manage campaign plans, budgets, timelines, stakeholder alignment, and performance tracking. • Coordinate cross-functional teams including Commercial, Product Management, Scientific SMEs, Regional Marketing teams, and external partners to ensure successful delivery. • Present campaign strategies, recommendations, and performance insights to senior leadership. • Develop a deep understanding of customer segments, buying behaviours, decision-making processes, and market dynamics. • Map customer journeys and ensure marketing activities support customers at each stage of the buying process. • Partner with Product Management and Commercial teams to translate customer needs and technical capabilities into compelling value propositions, messaging, and campaigns. • Leverage market insights, customer feedback, and performance data to continuously refine strategy and positioning. • Develop content strategies that support demand generation, thought leadership, brand awareness, and customer engagement goals. • Collaborate with R&D, Product Management, Commercial teams, and scientific SMEs to create customer-focused content across channels. • Ensure messaging consistency, brand alignment, and content relevance throughout the customer journey. • Champion ProBio's value proposition across campaigns, content, and customer touchpoints. • Define KPIs and success metrics for campaigns and content initiatives. • Analyse campaign, funnel, and engagement performance to optimise outcomes and maximise ROI. • Provide recommendations based on performance data, customer insights, and market trends. • Partner with digital marketing teams to continuously improve customer experience and demand generation effectiveness.

🎯 Requirements

• 7+ years' experience in B2B marketing, campaign marketing, product marketing, or content marketing, preferably within life sciences, biotechnology, CDMO, or related industries. • Proven success leading complex, integrated, multi-channel marketing campaigns that deliver measurable commercial results. • Strong strategic planning and project leadership skills, with the ability to work independently and drive initiatives from concept to execution. • Demonstrated experience building customer journeys, value propositions, and messaging frameworks for technical or scientific products and services. • Excellent stakeholder management skills, with the ability to influence and collaborate across commercial, product, scientific, and leadership teams. • Strong analytical mindset with experience using data and insights to optimise marketing performance. • Exceptional communication, writing, presentation, and interpersonal skills, including experience engaging with senior stakeholders. • Highly organized and capable of managing multiple priorities in a fast-paced, global environment. • Experience working with scientific subject matter experts and within a regulated industry is highly desirable. • Bachelor's degree required; MBA or advanced scientific qualification is a plus.

🏖️ Benefits

• Benefits include medical, dental, and vision insurance as well as a 401(k) retirement plan with a company match that vests fully on day one. • We offer paid parental leave after just three (3) months of employment. • A paid time off policy that includes vacation time, personal time, sick time, floating holidays, and company holidays. • Additional benefits include flexible spending and health savings accounts, life and AD&D insurance, short- and long-term disability coverage, legal assistance, and supplemental plans such as pet, critical illness, accident, and hospital indemnity insurance. • Commuter benefits, well-being initiatives, and peer-to-peer recognition programs.