Digital Manager

Job not on LinkedIn

🔥 1 minute ago

🤠 Texas – Remote

🤠 Texas – Remote

💵 $110k - $125k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

👔 Manager

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 0%

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Fairway

WebsiteLinkedInAll Job Openings

1 - 10 employees

🚘 Automotive

📦 Logistics

🚗 Transport

Automotive • Logistics • Transport

Fairway is a company specializing in automating automotive title and registration operations for fleet management companies, dealers, and other related entities. Their platform reduces administrative costs and errors by using AI to streamline compliance with DMV regulations across the United States. Fairway offers a comprehensive automation solution that includes instant auditing, error-checking, and real-time regulation monitoring for over 3,000 counties. The company aims to reduce the total cost of ownership for fleets, ensuring 100% compliance through their advanced AI-powered tools.

📋 Description

• Own and manage an annual paid digital budget of approximately $12–13 million across Google, Meta, LSA, and other paid channels • Develop quarterly and annual paid media strategies aligned with lead generation, revenue, and customer acquisition goals • Allocate investment across brands, geographies, and seasonal opportunities to achieve blended CAC targets • Own budget pacing, forecasting, and variance-to-plan reporting for the paid digital portfolio • Identify opportunities to optimize investment and scale high-performing channels, markets, and campaigns • Serve as the primary business owner for the paid digital agency-of-record relationship • Lead agency performance reviews and quarterly business reviews • Manage agency transitions and onboarding, including account ownership transfers, campaign rebuilds, and historical data migration • Direct CRO testing priorities and roadmaps • Own relationships with third-party lead aggregators and marketplace partners • Negotiate commercial terms and manage lead quality, cost per lead, and overall channel performance • Develop and manage Local Services Ads strategy and investment across the organization’s brands • Evaluate emerging paid media and lead-generation channels for testing, validation, and scaling • Lead, coach, and develop the paid digital marketing team • Build team capabilities and succession plans across a multi-brand portfolio • Partner with CRO, SEO, Digital Experience, and Platform teams • Establish campaign QA standards, operating procedures, reporting cadences, and best practices • Own paid digital inputs into the monthly marketing efficiency scorecard • Partner with Finance and Marketing Analytics to ensure paid media actuals are accurately sourced, reconciled, and reported • Translate channel-level data into business insights and recommendations • Prepare reporting for senior leadership and board-level audiences • Maintain blended CAC within established targets • Build and retain a high-performing paid digital team and establish scalable reporting

🎯 Requirements

• 5–7 years of experience in paid digital marketing, performance marketing, or a related discipline • At least 2–3 years of experience managing a team and/or a large multi-brand or multi-location paid media budget • Proven experience managing an annual paid media budget of $5 million or more, including Google, Meta, and/or Local Services Ads • Demonstrated experience managing an agency-of-record relationship from the client side, including strategy, performance management, and accountability • Experience with third-party lead aggregators, marketplaces, or other performance-based lead-generation channels • Proven track record of hiring, developing, coaching, and retaining high-performing marketing teams • Strong analytical skills with the ability to connect paid media performance to CAC, revenue, and broader business objectives • Experience developing forecasts, managing budget pacing, and communicating performance to senior leadership • Comfortable operating in a fast-paced, multi-brand environment with executive and board-level reporting expectations • Experience in home services, franchise, multi-location, or another high-consideration consumer services industry • Experience managing paid media across multiple brands and geographic markets • Experience working in a private-equity-backed organization or similarly performance-driven environment • Experience with CRO strategy and experimentation • Experience managing Local Services Ads and third-party lead-generation marketplaces at scale • Strong understanding of the relationship between lead volume, lead quality, conversion, CAC, and revenue • Experience leading agency transitions, platform migrations, or significant changes to paid media operating models

🏖️ Benefits

• Competitive salary and performance-based incentives • Comprehensive benefits package • Paid time off and company holidays • Professional development opportunities • Collaborative, growth-oriented environment • Opportunity to lead a high-impact marketing function across a growing brand portfolio