Senior Customer Marketing Manager

🕒 April 21

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Nerdio

WebsiteLinkedInAll Job Openings

51 - 200 employees

🏢 Enterprise

☁️ SaaS

💰 Series B on 2022-12

Enterprise • SaaS • Cloud Computing

Nerdio is a company that specializes in streamlining operations and cost optimization for enterprise IT environments, focusing particularly on Microsoft Azure, Windows 365, and Microsoft Intune. Their products, Nerdio Manager for Enterprise and Nerdio Manager for MSP, offer robust automation features that reduce management time and operational costs for managed service providers and enterprises alike. Nerdio's solutions are designed to enhance IT efficiency across industries such as financial services, education, government, and healthcare, with a strong emphasis on security, user experience, and reducing Azure costs. Recognized as a leading innovative partner by Microsoft, Nerdio helps organizations deploy and manage virtual desktops and cloud environments efficiently.

📋 Description

• Own the customer marketing strategy and roadmap focused on cross-sell and upsell growth across the customer lifecycle. • Build and maintain an account-based expansion framework aligned to customer segmentation, product adoption, firmographics, and growth potential. • Establish clear program priorities, success metrics, and execution plans in close partnership with Customer Success and Sales leadership. • Own customer marketing budget and make data-driven investment decisions to maximize expansion pipeline ROI. • Design, launch, and optimize targeted expansion campaigns for priority customer segments and strategic accounts. • Translate account plans and product expansion goals into actionable marketing plays — including lifecycle emails, digital touchpoints, event invitations, webinars, and direct outreach. • Activate existing marketing channels and assets to reach customers at the right moment. • Identify gaps in tooling, data, or assets and work cross-functionally to close them. • Use customer data, product usage signals, intent data, and pipeline data to identify expansion opportunities and prioritize target accounts. • Define success metrics and build reporting frameworks to track key performance indicators.

🎯 Requirements

• 7+ years of experience in B2B marketing, with significant experience in customer marketing, lifecycle marketing, account-based marketing, or expansion-focused roles • Proven track record of driving cross-sell and upsell pipeline and revenue in a SaaS or recurring-revenue business • Strong analytical and operational skillset; comfortable working directly in CRM, marketing automation, BI tools, and customer data platforms • Experience designing and executing account-based marketing programs for existing customer segments • Ability to operate as a senior IC, balancing strategic program planning with hands-on execution • Excellent written and verbal communication skills; comfortable presenting to and partnering with senior stakeholders • Experience managing program budgets and making data-driven investment decisions • Comfort with and willingness to use AI tools to maximize impact and efficiency.

🏖️ Benefits

• Competitive Base and Incentive Plan • Stock Options • Health and Welfare Plans* • Life and Disability Plans* • Retirement Plan* • Unlimited Flexible Paid Time Off, including your birthday off!