Customer Marketing Lead

🕒 April 20

🇺🇸 United States – Remote

💵 $175k - $210k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

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Socure

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2012

🤖 Artificial Intelligence

🔐 Security

💸 Finance

💰 $450M Series E on 2021-11

Artificial Intelligence • Security • Finance

Socure is a leading platform for digital identity verification and trust. Utilizing advanced predictive analytics, artificial intelligence, and machine learning technologies, Socure leverages vast online and offline data intelligence including email, phone, address, IP, and device information to verify identities in real-time. Their solutions address challenges in onboarding, login authentication, account takeover prevention, and contact center operations. Socure's AI-powered platform excels in combating identity fraud, ensuring compliance, and enhancing user experiences across various industries such as financial services, eCommerce, online gaming, and crypto.

📋 Description

• Lead and manage customer engagement and communication programs, across channels including organic and paid channels, content, email, and virtual and live events • Collaborate with Product Marketing, Field Marketing, Partner Marketing teams to identify opportunities for leverage and scale initiatives across customer programs • Continually measure, monitor and drive improvement in program approaches; employ industry best practices and look for opportunities to increase effectiveness and efficiency • Present regularly on program performance and learnings to key stakeholders • Proactively ideate and propose new approaches for compelling customer engagement programs that drive sustainability • Build rapport with customers to increase renewals, referrals, and cross-sell and upsell opportunities

🎯 Requirements

• BA/BS degree in marketing, business, or related field • 5+ years of B2B or tech marketing experience, especially Customer Service, Customer Success, or Account Management experience • Technical knowledge of the latest digital marketing tools and channels, including but not limited to Salesforce, Marketo, 6sense • Experience creating and executing marketing campaigns and programs that drive customer engagement and advocacy • Ability to write effective copy is a necessity • Familiarity with B2B marketing, lead generation, and sales processes

🏖️ Benefits

• Offers Equity • Offers Bonus