Principal Program Manager – Go-To-Market

Job not on LinkedIn

🔥 0 minutes ago

🌐 United States, Canada – Remote

🇺🇸 United States – Remote 🇨🇦 Canada – Remote

💵 $203.2k - $345.6k / year

⏰ Full Time

🔴 Lead

📋 Program Manager

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GitLab

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2014

💼 Consulting

📣 Marketing

🤖 Artificial Intelligence

💰 Secondary Market on 2020-11

Consulting • Marketing • Artificial Intelligence

GitLab is the most comprehensive AI-powered DevSecOps platform, offering tools for automated software delivery, security, and compliance throughout the software development lifecycle. It provides solutions across areas such as AI-assisted development, continuous integration/continuous deployment (CI/CD), source code management, and vulnerability management. GitLab aims to simplify and accelerate software delivery by uniting development, security, and operations on a unified platform. It is particularly recognized for its AI code assistants and has been named a leader in the Gartner Magic Quadrant™ for DevOps Platforms, making it a preferred choice for many enterprises.

📋 Description

• Own the strategic and hands-on architecture of GitLab’s minor and major go-to-market launches for Product & Technical Marketing • Redesign the launch operating model with AI agents at its core • Run program management for initiatives spanning Product Management, Product Design, Growth Marketing, Comms and Social, and Field Enablement • Build and scale a launch framework for 15+ minor and major launches per year • Establish a portfolio program practice mapping dependencies across Product, Design, PTM, Growth, Comms, and Field • Ship production AI agent workflows that reduce manual coordination and establish quality benchmarks • Orchestrate minor launches, major event launches, and weekly signal announcements • Sequence product decisions into PTM and other go-to-market functions with clear handoffs • Keep field enablement on track when dependent on messaging and sales assets • Design early decision points, identify blockers, and rebuild stages and calendars when priorities change • Run retrospectives and improve program systems • Manage a concurrent portfolio of PTM-dependent initiatives with owners, dates, and tradeoffs • Provide leadership with risks, options, recommendations, and decision context • Align go-to-market functions when workstreams compete for resources • Codify program processes and place quality controls in the workflow • Partner with Marketing’s AI Transformation Owner on department-wide adoption and governance • Escalate decisions early with clear asks • Close the loop on results with the data team and apply learnings to subsequent cycles • Report to the VP of Product & Technical Marketing

🎯 Requirements

• Program management for go-to-market across the high-tech industry • First-hand experience with complex, multi-stakeholder, cross-functional initiatives • Experience building and scaling program operations in large, distributed organizations, with clear results • Hands-on experience with AI agents and production automations used by real teams • Track record of converting manual work into AI workflows and helping others adopt them • Experience establishing launch and program frameworks without adding unnecessary process • Strong understanding of product releases and their impact on go-to-market teams • Ability to define risks and clear options for priorities • Experience measuring success by pipeline, adoption, or consumption rather than activity counts • Ability to manage multiple high-stakes workstreams without sacrificing quality or trust • Clear executive writing and speaking skills • Ability to drive decisions across competing priorities and influence without direct authority, including senior leaders • Fluency with project tools with AI automation and ability to use GitLab • Ability to travel if needed and comply with the company’s travel policy

🏖️ Benefits

• Benefits to support your health, finances, and well-being • Flexible Paid Time Off • Team Member Resource Groups • Equity Compensation & Employee Stock Purchase Plan • Growth and Development Fund • Parental Leave