Digital Demand Generation Manager

Job not on LinkedIn

🔥 5 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Glia

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2012

💼 Consulting

📦 Logistics

🤖 Artificial Intelligence

💰 $45M Series D - Glia on 2022-03

Consulting • Logistics • Artificial Intelligence

Glia is an AI-powered customer service platform and ChannelLess® contact center solution that helps banks, credit unions, and financial institutions automate and personalize voice and digital interactions. The company provides virtual assistants, voice AI, agent co-pilots, manager AI analysts, predictive routing, cognitive quality management, and analytics to boost self-service, agent productivity, compliance, and growth metrics (loans, deposits, cost savings). Glia emphasizes security, integrations, and industry-specific features for banking and credit unions, delivering a SaaS platform that replaces legacy CCaaS systems.

📋 Description

• Lead the virtual events and webinar strategy as the end-to-end strategist, producer, and marketer for live digital programs • Plan, schedule, and execute a high-performing webinar schedule • Manage pre- and post-production logistics, including event landing pages, speaker preparation, rehearsals, technology checks, live moderation, and audience Q&A • Build multichannel promotional strategies using email cadences, paid social, and internal promotion • Lead post-webinar follow-up workflows and repackage recordings into evergreen lead assets • Direct and optimize paid acquisition channels with an outside agency, including LinkedIn Ads, Google Search/Display, and retargeting • Manage performance advertising spend and optimize CPL and CPA • Test ad creative, messaging, and audience targeting • Select, negotiate with, and manage content syndication partners and publishers • Distribute whitepapers, ebooks, and recorded webinars • Monitor syndicated lead quality and ensure compliance with ICP standards before passing leads to Revenue Operations • Identify opportunities to streamline event tasks using AI tools and automated workflows

🎯 Requirements

• 3-5+ years of experience in B2B marketing programs and demand generation • SaaS and/or banking experience is a plus • Experience owning and running end-to-end webinar programs from platform set-up to live production • Hands-on experience setting up, tracking, and optimizing campaigns in LinkedIn Campaign Manager and Google Ads • Exceptional project management and organizational skills • Strong attention to detail and ability to manage multiple event timelines simultaneously • Action-oriented problem-solving ability in fast-paced environments • Great interpersonal and written communication skills • Customer-service mindset when working with internal stakeholders and external vendors • Familiarity with Salesforce, Marketo, Google Workspace, Asana, and Zoom

🏖️ Benefits

• Opportunities for career growth and skill development in field and experiential marketing • Competitive compensation and benefits • People-first culture that values growth, connection, and authenticity • Innovative, supportive marketing team • Fast-growing SaaS company environment