Digital Advertising Specialist – II

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Global Overview

51 - 200 employees

📣 Marketing

🛍️ eCommerce

👥 B2C

Marketing • eCommerce • B2C

Global Overview is a full-service agency specializing in supporting Amazon businesses. Founded in 2008, it focuses on helping brands achieve long-term success on Amazon and other eCommerce platforms by driving profitability, increasing market share, and building brand equity. The company's services include advertising strategies tailored for Amazon and other eCommerce channels, building foundational partnerships, and customizing strategies that blend technology and human touch. Global Overview operates globally with locations in Minneapolis, Seattle, and London.

📋 Description

• Develop and execute digital media plans and advertising strategies for strategic manufacturers on Amazon and other marketplaces • Analyze and optimize campaigns to maximize performance and support client goals • Solve marketing challenges with internal marketing/sales teams, manufacturers, and retailer resources • Provide regular campaign performance reports, analysis, and data-informed recommendations • Manage medium-to-large clients with complex strategies and media plans • Manage multiple projects, deliverables, and clients while meeting deadlines • Research competitive and keyword landscapes to determine targeting • Audit historical campaign performance to determine go-forward strategy • Monitor spend pacing against budgets and adjust as needed • Set monthly campaign-level budgets for clients • Use research, automation, and execution platforms to drive efficiencies • Pull brand, category, competitive insights, and sales data from Amazon and external platforms • Own and execute client sponsored-ads follow-ups and deliverables • Stay current on digital advertising, Amazon, marketplace features, and ad product developments

🎯 Requirements

• Experience with Amazon Advertising and other retail media channels • Post-secondary education or equivalent experience • 2–5 years of marketing experience • Intermediate Excel proficiency for manipulating large data sets • Experience with digital marketing, search engine marketing, and programmatic media buying • Experience developing and executing strategic media plans • Excellent written, oral, and interpersonal communication skills • Proficiency with Amazon Advertising tools and solutions • Proficiency in Microsoft Office Suite, especially Excel and PowerPoint • Ability to analyze large data sets and identify trends • Ability to problem-solve and multitask • Amazon Advertising certification is a plus • Must reside in one of: CA, CO, CT, FL, GA, IL, IN, KS, LA, MA, MD, MI, MN, MO, NC, NH, NJ, NV, NY, OH, OR, PA, SC, SD, TN, TX, VA, or WI • Up to 15% travel required • Work visa sponsorship unavailable

🏖️ Benefits

• Bonus • PTO • 401K • Medical • Dental • Vision

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