Performance Marketing Strategy – Operations Lead

Job not on LinkedIn

🔥 0 minutes ago

🚗 Michigan – Remote

🚗 Michigan – Remote

💵 $140.1k - $186.7k / year

⏰ Full Time

🟠 Senior

📈 Performance Marketing

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General Motors

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1908

🚘 Automotive

🏭 Manufacturing

🚗 Transport

💰 $500M Grant on 2024-07

Automotive • Manufacturing • Transport

General Motors is a leading multinational corporation in the automotive industry, committed to creating a future with zero crashes, zero emissions, and zero congestion. With operations and facilities worldwide, GM focuses on innovation across various areas including engineering, manufacturing, and information technology. The company emphasizes diversity, inclusion, and the development of sustainable technologies to shape the future of mobility.

📋 Description

• Build and scale a consistent enterprise-wide approach to global performance marketing across General Motors • Partner with the Director, Global Performance Marketing, to define and implement GM’s enterprise performance marketing vision, principles, standards, and operating model • Create scalable frameworks, playbooks, templates, definitions, and decision tools across brands, channels, agencies, and markets • Translate business objectives into integrated, full-funnel performance marketing strategies • Connect channel plans and performance indicators to customer behavior, brand health, commercial outcomes, and marketplace conditions • Evaluate media, CRM, search, audiences, creative, site experience, offers, incentives, inventory, and channel mix • Partner with Media, CRM, Digital, Site, Creative, Analytics, Sales, and agency teams to connect strategy with in-market execution • Design and improve processes for planning, campaign development, activation, optimization, performance reviews, and post-campaign learning • Build operating rhythms for cross-brand reviews, opportunity identification, escalation, decision-making, and action tracking • Serve as an impartial strategic advisor and develop concise, executive-ready recommendations • Build alignment across Marketing, Media, CRM, Digital, Site, Creative, Sales, Finance, Research, Analytics, Data Science, Technology, agencies, and global markets • Coach brand teams, functional partners, and agencies on performance marketing strategy, activation, optimization, and decision-making • Partner with Performance Marketing Leads to increase adoption, share learning, and scale effective approaches

🎯 Requirements

• Bachelor’s degree • Approximately 8–10 years of experience in performance marketing, digital marketing, marketing strategy, channel planning, activation, or related disciplines • Strategy experience within an advertising or media agency, management consulting firm, or similar advisory environment • Strong knowledge of paid media, search, social, programmatic, CRM, audience strategy, website and conversion optimization, experimentation, attribution, and performance measurement • Demonstrated success creating standards, frameworks, processes, playbooks, or operating models that improve organizational performance • Ability to lead complex cross-functional work and influence stakeholders in a highly matrixed organization • Strong business acumen connecting marketing choices to customer behavior, demand, sales, inventory, pricing, incentives, competitive activity, and market dynamics • Ability to distill complex data and information into clear strategic implications, decisions, and executive-ready recommendations • Strong facilitation, communication, relationship-building, and change-management skills • Experience supporting multiple brands, business units, regions, or markets from a centralized center of expertise or enterprise strategy function • Comfort with back-of-the-envelope business analysis across the digital commerce and omnichannel funnel • Experience in automotive, retail, consumer products, technology, financial services, or another complex omnichannel industry • Ability to bring structure to ambiguity and turn broad objectives into repeatable processes and clear standards • Experience working globally and adapting enterprise frameworks to local-market needs • Familiarity with marketing technology, customer data, analytics, dashboards, measurement frameworks, and data visualization

🏖️ Benefits

• Bonus potential through an incentive pay program based on company performance, job level, and individual performance • Medical insurance • Dental insurance • Vision insurance • Health Savings Account • Flexible Spending Accounts • Retirement savings plan • Sickness and accident benefits • Life insurance • Paid vacation and holidays • Tuition assistance programs • Employee assistance program • GM vehicle discounts