Demand Generation Manager

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🔥 0 minutes ago

🤠 Texas – Remote

🤠 Texas – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

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Fractal

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2024

💳 Fintech

☁️ SaaS

🏗️ Construction

Fintech • SaaS • Construction

Fractal is an embedded payments platform focused on powering payment flows inside construction-focused SaaS platforms. Its products (EasyPay, Low Code Payments, Payments) provide a single-line-of-code or API integration to enable fast, low-cost payouts, real-time reconciliation and analytics, and to turn payments into a revenue driver while reducing payment-related costs (the company cites savings up to 40%). Fractal is integrated into and trusted by construction platforms such as Command Alkon, SkyOS, and EasyPay and positions itself as a SaaS-for-SaaS solution with prebuilt flows, developer documentation, and hands-on strategic support.

📋 Description

• Develop and execute multi-channel demand generation campaigns to increase Marketing Qualified Leads (MQLs) and pipeline contribution • Build and optimize HubSpot Marketing Hub campaigns, emails, landing pages, forms, lists, and automated nurture workflows • Partner with the CRM Manager on lead scoring, routing, attribution, segmentation, and CRM strategy • Plan, launch, and optimize paid media campaigns across Google Ads, LinkedIn, Meta, and display networks • Create automated lifecycle marketing programs to nurture prospects and improve MQL-to-SQL conversion rates • Collaborate with creative and content teams on campaign assets, landing pages, and offers • Monitor campaign performance and provide insights through reporting, testing, and optimization • Conduct A/B testing across ads, emails, landing pages, and workflows • Work with sales leadership on marketing programs and enablement workflows supporting lead follow-up and revenue generation • Manage audience segmentation and targeting strategies • Support campaigns for product launches, webinars, customer events, and trade shows • Stay current on demand generation practices, marketing technologies, and digital advertising trends

🎯 Requirements

• 3–5 years of experience in demand generation, growth marketing, digital marketing, or marketing automation • Hands-on experience using HubSpot Marketing Hub for campaigns, emails, landing pages, forms, lists, workflows, and reporting • Experience collaborating with CRM or Sales Operations teams in a shared technology ecosystem • Proven success managing paid digital advertising across Google Ads, LinkedIn, Meta, or programmatic display • Strong understanding of lifecycle marketing, lead nurturing, audience segmentation, and marketing automation • Experience measuring campaign performance and optimizing KPIs such as MQLs, conversion rates, cost per lead, and pipeline contribution • Familiarity with A/B testing methodologies and landing page optimization • Strong project management and organizational skills • Excellent communication and cross-functional collaboration skills • Experience in B2B SaaS, fintech, construction technology, or high-growth technology companies is a plus

🏖️ Benefits

• Fully remote work within the United States • Minimal travel, limited to occasional team strategy sessions, professional development opportunities, or industry conferences