PPC Specialist

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🔥 16 hours ago

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Safe Rescue

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2012

🏥 Healthcare

💼 Consulting

📦 Logistics

Healthcare • Consulting • Logistics

Safe Rescue is a comprehensive service provider dedicated to supporting businesses with essential solutions around customer support, digital marketing, website development, CRM implementation, data analytics, SEO, project management, and lead generation. The company focuses on creating impactful strategies that drive engagement and efficiency for its clients, while fostering a dynamic work environment that promotes personal and professional growth.

📋 Description

• Plan, build, and manage full-funnel Google Ads campaigns from strategy through execution • Manage Google Search, Performance Max, Display, YouTube, Shopping, and other relevant Google Ads campaign types • Analyze CPL, ROAS, CAC, conversion rates, search impression share, CTR, CPC, and attribution data • Conduct structured A/B tests across keywords, ad copy, landing pages, audiences, offers, bidding strategies, and campaign structures • Develop search ad copy, messaging angles, and keyword strategies aligned with customer intent and business goals • Optimize campaigns for qualified lead volume across service-based and ecommerce verticals • Integrate lead quality feedback from CRM and sales teams • Manage and allocate significant ad budgets while maintaining target CPL, CPA, and ROAS goals • Conduct keyword research, search term analysis, negative keyword management, competitor research, and account cleanup • Ensure conversion tracking, Google Tag Manager setup, GA4 integration, enhanced conversions, offline conversion tracking, and attribution accuracy • Monitor and optimize landing page performance and collaborate with CRO teams • Translate campaign performance into reports for clients or internal stakeholders, highlighting trends, insights, and recommended actions

🎯 Requirements

• 4+ years of hands-on experience managing Google Ads campaigns • Preferably experience in a digital marketing or performance agency • Proven track record running lead generation campaigns for US-based businesses • Strong experience managing Google Ads for US home service companies • Must be able to share Google Ads campaign results, ad examples, or relevant case studies from US home service campaigns • Advanced knowledge of Google Ads, Google Ads Editor, Google Analytics 4 (GA4), Google Tag Manager (GTM), and Google Merchant Center • Strong understanding of keyword research, match types, negative keywords, Quality Score, audience targeting, remarketing, bidding strategies, conversion tracking, and attribution • Advanced experience with Search, Performance Max, Shopping, Display, and YouTube campaigns • Strong understanding of lead generation funnels, conversion tracking, offline conversion imports, enhanced conversions, and CRM integrations • Experience with Google Lead Form Ads and CRM platforms such as GoHighLevel, HubSpot, or Salesforce • Strong understanding of GA4 and landing page CRO best practices • Google Ads Certification is required • Proficient in Excel or Google Sheets for reporting, analysis, and performance forecasting • Excellent written and verbal English communication skills • Experience with Meta Ads, TikTok Ads, or Microsoft Ads is an advantage • Updated resume with shareable links to Google Ads campaign examples, case studies, or relevant work samples • Brief summary of experience managing Google Ads for US home service businesses • 2–5 examples of Google Ads campaigns, ad copy, landing pages, dashboards, or case studies from US home service businesses • Permission to share submitted materials or removal of confidential client information

🏖️ Benefits

• Full-time remote position • Must be comfortable working Pacific Standard Time (PST) business hours • Starting rate: USD $4.00 per hour • Reliable computer/laptop requirement • Stable high-speed internet connection • Noise-free workspace • Backup internet/power solution to ensure uninterrupted productivity