Senior Demand Generation Manager

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Aleph

11 - 50 employees

💼 Consulting

💸 Finance

⚡ Productivity

Consulting • Finance • Productivity

Aleph is a software development company that accelerates finance teams by providing them near-instant access to their financial data while allowing them to work in their preferred environment, such as spreadsheets. Acting as a centralized source of truth for ERP, HR, CRM, and data warehouse data, Aleph empowers users with advanced functionalities like version control and permissions, enhancing their efficiency in processes ranging from annual budgeting to ad hoc reporting.

📋 Description

• Plan and run integrated campaigns across content, webinars, events, sponsorships, email, lifecycle, and paid • Drive qualified inbound pipeline growth, including efficiency and conversion across the funnel • Improve the path from first touch to booked meeting to qualified opportunity • Own paid strategy, including budget allocation, testing priorities, and channel performance • Develop nurture and re-engagement for prospects who are not ready to buy yet • Build clearer reporting and attribution so the team can see what's working and where to invest

🎯 Requirements

• Experience owning B2B demand generation or pipeline growth, not just executing against someone else's number • A track record built on pipeline quality, not lead volume • Comfort marketing to a technical, considered-purchase audience • Sound judgment on paid performance and conversion, and how to improve results across the funnel • Comfort making decisions on incomplete attribution • Hands-on and systems-oriented; build in the tools rather than waiting on another team • Practical understanding of how AI speeds up and improves the work • Ability to balance immediate opportunities with longer-term programs • Experience marketing to CFOs, FP&A teams, or another expert B2B audience (nice to have) • SEO/AEO experience (nice to have) • Experience with paid creative, social, partnerships, or sponsorships (nice to have)

🏖️ Benefits

• Equity • Flexible hours • Unlimited PTO • Regular, in-person Retreats • Provided MacBook Pro or Lenovo • Health Insurance (US and CAN Employees) • 401(k) AND RRSP (US and CAN Employees)

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