Director of Generative Engine Optimization

🔥 0 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🔴 Lead

👔 Director

👻 Ghost score 14%

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Go Fish

WebsiteLinkedInAll Job Openings

1 - 10 employees

📣 Marketing

📦 Logistics

🛍️ eCommerce

Marketing • Logistics • eCommerce

Go Fish is a full-service digital marketing agency that combines strategy, creative, media, and technology to drive measurable growth for brands. The firm specializes in SEO, AI-driven optimization (Generative Engine Optimization), paid media, social commerce (including TikTok Shop), digital PR, online reputation management, conversion optimization, and website design/development. Go Fish serves eCommerce and technology-focused clients and emphasizes AI-powered tools and analytics to streamline campaign execution and improve visibility across search, social, and emerging AI platforms.

📋 Description

• Lead GEO strategy for a portfolio of enterprise and growth-stage clients, connecting AI-search opportunities to business goals • Translate agency GEO frameworks into roadmaps across technical SEO, content, Digital PR, structured data, and entity optimization • Design and oversee experiments testing brand visibility, citations, and authority in generative search experiences • Partner with SEO, Content, Digital PR, Analytics, and Product teams on integrated programs • Identify changes across AI search platforms and provide actionable recommendations • Set strategic quality, prioritization, and documentation standards across GEO engagements • Own senior-level client relationships and explain changes in search behavior and discovery • Guide account teams through planning, delivery, and performance conversations • Review GEO deliverables, roadmaps, and reporting • Turn pilots and wins into repeatable initiatives and case studies • Manage, coach, and develop GEO Senior Managers and Strategists • Create workflows, briefs, and quality standards for consistent execution at scale • Collaborate with discipline leaders to embed GEO best practices across owned-media work • Support resource planning and staffing for GEO programs • Partner with Sales and Marketing on GEO scopes, proposals, and thought-starter materials • Contribute strategic insight to new-business conversations and identify GEO opportunities • Develop case studies, proof points, and service refinements • Contribute to internal education on generative search • Define GEO success metrics, including AI visibility, citations, entity signals, organic performance, and business outcomes • Partner with Analytics on decision-ready reporting • Use competitive, content, and entity analysis to prioritize work improving brand presence

🎯 Requirements

• 5+ years of experience in SEO, content strategy, digital PR, or a related search discipline, with demonstrated experience leading client strategy • Strong understanding of technical SEO, information retrieval, structured data, topical authority, and how LLM-powered search experiences surface information • Working familiarity with generative search platforms and the evolving ways users discover, evaluate, and trust brands • Ability to turn ambiguous platform changes and complex data into focused strategies, priorities, and next steps • Ability to balance innovation with disciplined measurement, using experimentation and evidence to prove value • Experience managing or mentoring high-performing teams and collaborating across SEO, Content, Digital PR, Analytics, and Product • Comfortable leading senior client conversations, influencing internal stakeholders, and elevating the work around you • One-page cover letter required alongside resume; applications without it will not be reviewed • Unable to sponsor or transfer employment visas for this position

🏖️ Benefits

• Competitive compensation • Flexible work environment • Medical, dental, and vision insurance • Unlimited paid time off • 401(k) with company match • Company-paid life and disability insurance • Paid parental leave • A collaborative culture with autonomy and ownership • Employee wellness programs and additional perks

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