Influencer Marketing Manager

🔥 0 minutes ago

🏄 California, Pennsylvania, +1 more states – Remote

🏄 California – Remote 🔔 Pennsylvania – Remote 🤠 Texas – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

💅 Influencer Marketing

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Goliath

WebsiteLinkedInAll Job Openings

201 - 500 employees

🏭 Manufacturing

🎮 Gaming

Manufacturing • Gaming

Goliath is a family-owned global toy and game company, founded in 1980, with a mission to bring fun to every household. Operating globally with offices in key locations, Goliath creates, manufactures, and distributes a diverse range of toys, games, and puzzles that encourage creativity and learning. Notable brands include The Floor is Lava, Wahu, NexCube, and Pop the Pig. Through strategic acquisitions, Goliath has expanded its portfolio and presence in over 100 countries, ensuring a unique blend of fun, learning, and adventure in its products.

📋 Description

• Develop and execute influencer marketing programs across Goliath’s North American portfolio • Identify, recruit, negotiate, and manage relationships with creators from emerging voices to marquee talent • Build long-term ambassador and partnership programs • Collaborate with Brand, PR, Retail, and Social teams • Serve as the primary contact for talent agents, managers, and creator representation firms • Maintain and expand a network of creator, agency, and platform partners • Negotiate contracts, deliverables, usage rights, exclusivity terms, and campaign pricing • Evaluate and onboard influencer marketing vendors and scaling partners • Manage end-to-end campaign execution across multiple brands • Oversee briefing, content approvals, timelines, reporting, and legal compliance • Ensure campaigns are delivered on time, on budget, and to performance expectations • Develop monthly influencer performance dashboards for executive leadership • Track reach, impressions, engagement, video views, earned media value, clicks, conversions, and ROI • Deliver actionable insights and optimization recommendations • Benchmark performance across brands, partners, and creator tiers

🎯 Requirements

• 5+ years of influencer marketing, talent partnerships, creator economy, social media, or entertainment marketing experience • Demonstrated experience negotiating creator agreements and campaign partnerships • Existing relationships with talent agencies, creator managers, influencer networks, and platform representatives • Experience managing six- and seven-figure influencer budgets preferred • Outstanding relationship-building and negotiation abilities • Deep understanding of influencer marketing metrics and measurement • Strong project management and organizational skills • Experience building executive-level reports and dashboards • Ability to navigate multiple brands and priorities simultaneously • Comfortable working in a fast-paced, entrepreneurial environment • Preferred backgrounds include influencer agencies, talent management firms, creator economy platforms, entertainment marketing, consumer brands, and social media agencies • Toy industry experience is not required

🏖️ Benefits

• 401(k) with company matching • Health, dental, and vision insurance • Life insurance • Flexible spending and health savings accounts • Paid time off • Fun, dynamic and creative industry—working with toys and games brings its own rewards