Influencer Marketing Manager

Job not on LinkedIn

🔥 1 minute ago

🇺🇸 United States – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

💅 Influencer Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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MyFitnessPal

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2005

🏥 Healthcare

🍽️ Food & Beverage

💼 Consulting

💰 $18M Series A on 2013-08

Healthcare • Food & Beverage • Consulting

MyFitnessPal is a leading nutrition and fitness tracking application designed to help users reach their health and fitness goals. It offers an all-in-one solution for tracking food intake, exercise, and calories. With over 18 million foods in its database, MyFitnessPal allows users to track calories, macros, micronutrients, and more. The app integrates with many fitness devices to sync workouts, weight, and other health metrics. MyFitnessPal's personalized nutrition insights guide users towards building sustainable healthy habits. Available in both a free and premium version, it is praised for its user-friendly interface and effectiveness in helping users achieve weight loss and fitness objectives.

📋 Description

• Oversee creator communications and provide hands-on support throughout the partnership lifecycle, from outreach and onboarding to briefing, content delivery, payment and performance analysis • Build and maintain long-term relationships with creators, talent managers, and agencies • Evaluate incoming and proposed influencer deals based on audience fit, performance potential, and cost • Manage relationships with celebrity and macro influencers, including negotiation oversight and content planning • Review creator content for brand standards, messaging requirements, and campaign objectives • Track influencer performance against KPIs and report results to stakeholders • Manage influencer budgets and allocate spend across creators, tiers, and platforms • Partner with Brand, Product Marketing, Growth Marketing, Legal, and Finance teams • Lead, coach, and develop influencer specialists, setting priorities, deal guidelines, and quality standards • Improve and build automated processes for outreach, tracking, reporting, and payments • Develop influencer strategies and programs aligned with brand and business objectives • Research industry trends, emerging platforms, and competitor activity • Define and measure program success through KPIs, benchmarks, and reporting frameworks • Own conversion measurement, attribution methodology, and tracking tools to connect creator activity to installs, trials, and paid subscriptions

🎯 Requirements

• 5-7 years of experience in influencer, creator, or social media marketing, including experience managing celebrity or macro talent • Proven experience managing budgets and negotiating or overseeing creator contracts • Experience leading or mentoring team members • Strong analytical skills, with experience in attribution, performance reporting, and ROI analysis • Excellent communication, relationship-building, and negotiation skills • Strong understanding of TikTok, Instagram, and YouTube creator ecosystems • Ability to manage multiple priorities in a fast-paced environment • Experience in health, fitness, nutrition, or consumer subscription apps • Familiarity with mobile measurement partners, affiliate platforms, and creator management tools • Experience with AI tools and automations a plus • MyFitnessPal participates in E-Verify

🏖️ Benefits

• Face-to-face team connection opportunities and annual company gathering • Flexible time-off policy with Responsible Time Off • 2 paid volunteer days per calendar year for full-time teammates • Mentorship program • Paid maternity and paternity leave • Comprehensive fertility-related assistance • Monthly Wellness Allowance • Mental health days • Peer reward and recognition platform • MyFitnessPal Premium access • Virtual learning and development library • Training opportunities • Medical, dental, and vision benefits • Retirement savings program with competitive employer match