Associate Director, Influencer & Creator Marketing

🔥 16 hours ago

🇺🇸 United States – Remote

💵 $92k - $100k / year

⏰ Full Time

🟠 Senior

💅 Influencer Marketing

👻 Ghost score 0%

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Wpromote

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2001

📣 Marketing

Marketing

Wpromote is a digital marketing agency that focuses on transforming businesses through innovative marketing strategies. They provide a wide range of services including paid media, SEO, content marketing, social media, and influencer marketing. Wpromote leverages proprietary technology and data-driven insights to optimize business growth and marketing performance. Their approach is agile and outcome-focused, emphasizing strategic planning, conversion rate optimization, and business intelligence. Wpromote aims to help businesses unlock their data and predict future opportunities, working with category leaders and startups to outsmart the competition through creative solutions. The agency is recognized for its innovative approach and impact on client profitability, stressing the importance of data usage and strategic marketing planning.

📋 Description

• Provide strategic oversight and quality control across a portfolio of influencer and creator accounts • Coach and lead team members through account guidance, campaign QAs, and complex client and executional challenges • Potentially directly manage team members, including performance conversations, development planning, and career pathing • Manage a select book of enterprise-level clients and build trusted stakeholder relationships • Lead full-funnel influencer and creator strategies rooted in business objectives, audience insights, cultural relevance, creative opportunity, platform behavior, and measurable KPIs • Guide creator discovery and vetting, outreach, negotiation, contracting, briefing, content review, approvals, launch, optimization, and reporting • Oversee onboarding of new accounts and major campaign workstreams • Interface directly with clients on complex or escalated needs, presenting recommendations and articulating value • Use creator, content, audience, media, and business-performance data to identify insights, optimize programs, forecast opportunities, and create executive-ready stories • Partner with Paid Social, Performance Creative, Brand and Experiential, Client Strategy, Analytics, Paid Search, Programmatic, Affiliate, and other teams • Guide paid amplification and creator-content integration, including usage rights, allowlisting/partnership ads, creative testing, and paid-media handoffs • Support account and team operational and financial health, including scopes, budgets, forecasting, billing inputs, staffing, and utilization • Evolve influencer and creator best practices, QA processes, measurement approaches, workflows, documentation, and AI-enabled tools • Maintain knowledge-management infrastructure, training materials, onboarding resources, templates, and process documentation • Lead trainings and internal discussions, contribute to thought leadership, and participate in speaking opportunities • Identify and escalate critical client, campaign, or team issues • Partner with sales and client-growth teams on audits, decks, scopes, pitches, and expansion opportunities • Participate in select client meetings, productions, activations, or team gatherings; occasional travel may be required

🎯 Requirements

• 5-7 years of influencer and creator marketing experience within an agency and/or in-house environment, including hands-on ownership of complex client programs • At least 1 year of people-management experience • Deep experience developing and executing influencer and creator strategies across awareness, consideration, conversion, retention, content production, and paid amplification objectives • Experience leading enterprise-level programs across multiple brands, business lines, regions, or stakeholder groups • Strong command of end-to-end campaign operations, including creator discovery and vetting, audience analysis, outreach, negotiation, contracting, usage rights, content review, FTC compliance, launch, optimization, and reporting • Experience managing relationships with creators, talent managers, agencies, platforms, and vendors, including complex negotiations and enterprise scopes • Strong measurement and analytical skills, including KPI establishment, performance interpretation, insight identification, and connection of results to business objectives • Experience with influencer marketing platforms such as CreatorIQ, GRIN, Aspire, Tagger, Fohr, or similar, plus working knowledge of web and social analytics tools • Strong understanding of TikTok, Instagram, YouTube, Facebook, Pinterest, Snapchat, LinkedIn, Reddit, Amazon, Twitch, X, and creator-commerce ecosystems • Working knowledge of paid social and creator media integration, including allowlisting/partnership ads, paid usage, content testing, and performance optimization • Excellent client-service, presentation, and executive communication skills • Strong project-management and organizational skills • Experience contributing to account growth, scope development, strategic audits, and/or new-business pitches • Strong working knowledge of Google Workspace, Excel or Google Sheets, Google Slides, Asana, or similar tools • Bachelor's degree in Marketing, Communications, Advertising, Public Relations, Business, or a related discipline, or equivalent practical experience • Not eligible for immigration sponsorship

🏖️ Benefits

• Remote-first culture • Unlimited PTO • Extended Holiday break (Winter) • Flexible schedules • Work from anywhere options • 100% paid parental leave • 401(k) matching • Medical, Dental, Vision, Life, and Pet Insurance • Sponsored life insurance • Short Term Disability insurance and additional voluntary insurance • Annual Class Pass credits • Office hubs in Los Angeles, Chicago, and New York for learning and development opportunities, events, workspace, and in-person collaboration