Manager, Influencer and Social

🕒 September 9

🏈 Alabama, Alaska, +35 more states – Remote

infoinfo

💵 $80k - $95k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

💅 Influencer Marketing

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Logo of iFIT

iFIT

1001 - 5000 employees

Founded 1977

🧘 Wellness

☁️ SaaS

🔧 Hardware

💰 $200M Private Equity Round - iFit on 2019-12

Wellness • SaaS • Hardware

iFIT is a connected fitness company that provides interactive workouts, personal training content, and a subscription-based fitness platform integrated with exercise equipment. iFIT publishes on-demand and live classes (Global Workouts, Progressive Series), offers mobile apps for iOS and Android, and supports equipment brands including NordicTrack and ProForm. The company operates a member center, customer support (live chat and texting), order tracking, and resources for memberships, troubleshooting, assembly and repair.

📋 Description

• Drive efficient subscription growth for iFIT Hardware and App Only through creator and social programs • Build social and creator experiences that strengthen engagement, retention, community, and advocacy • Amplify product, feature, content, partnership, international, and key Tailor launches through creator and social marketing • Strengthen iFIT’s culturally relevant brand through creators, social storytelling, UGC, partnerships, and cultural moments • Build a high-performing creator and social engine and partner across Growth, Brand, Creative, Product, PR, CRM, and Analytics • Lead influencer and social strategy for large events to extend reach and drive awareness and product interest • Own influencer and social strategy for the iFIT Personal Trainer app • Identify, negotiate, and manage creator, influencer, talent, and brand advocate partnerships from outreach through optimization • Develop social and creator concepts for launches, cultural moments, partnerships, and always-on storytelling • Build and scale a creator ecosystem generating authentic content, organic conversation, UGC, and word-of-mouth growth • Measure creator and social performance using reach, engagement, CAC, conversion, subscriptions, and other business metrics • Identify emerging platforms, creators, trends, and cultural opportunities • Manage agencies, external partners, budgets, timelines, content approvals, and campaign deliverables

🎯 Requirements

• 6+ years of experience in influencer, creator, social, or growth marketing, ideally within a consumer brand, technology, fitness, wellness, or subscription business • Proven experience building and executing creator and social campaigns that drive measurable business results • Strong knowledge of the creator ecosystem, social platforms, emerging trends, and paid and organic amplification strategies • Experience managing creator partnerships end-to-end, including sourcing, negotiation, briefing, content development, approvals, and performance optimization • Strategic and creative thinking; ability to translate business objectives into compelling ideas • Resourceful, hands-on, comfortable with ambiguity, and able to move quickly from strategy to execution • Data-driven decision-making using social, creator, and performance insights • Ability to collaborate cross-functionally while operating autonomously • Strong communication and relationship-building skills • Authorized to work in the United States without sponsorship • Preferred: experience growing consumer mobile apps or subscription businesses through influencer and social marketing • Preferred: experience building creator programs or social channels from 0 to 1 and scaling them • Preferred: experience connecting influencer and social activity to app installs, trials, subscriptions, CAC, or LTV • Preferred: existing relationships across fitness, wellness, lifestyle, sports, or entertainment creator ecosystems • Preferred: strong instinct for internet culture and emerging trends

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