Associate Manager, Influencer Marketing

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $86k - $109.5k / year

⏰ Full Time

🟡 Mid-level

💅 Influencer Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 0%

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Instacart

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2012

🍽️ Food & Beverage

📦 Logistics

🛍️ eCommerce

💰 $232M Venture Round on 2021-11

Food & Beverage • Logistics • eCommerce

Instacart is a company that offers a flexible approach to work while transforming the grocery industry. It provides an essential service by delivering groceries and household goods to customers' doors in as little as 30 minutes. Instacart offers safe and flexible earning opportunities to personal shoppers and tackles challenges such as rerouting deliveries during snowstorms and connecting customers with coupons and deals. It aims to be the operating system for the grocery industry, thus helping customers save time for other activities. Instacart emphasizes diversity, equity, and belonging in its work culture.

📋 Description

• Build and scale an always-on creator ecosystem for Instacart • Manage a consistent pipeline of 6–12 creator partnerships per month across Instagram, TikTok, YouTube Shorts, and emerging platforms • Maintain and expand relationships with creators, talent managers, agents, and influencer agencies • Own creator budgets, negotiations, contracting, usage rights, exclusivity, and performance tracking • Establish measurement and reporting practices and use performance insights to optimize partnerships • Partner cross-functionally with Brand Marketing, Organic Social, Product Marketing, CPG Co-Marketing, Retail Marketing, Legal, and other teams • Identify emerging talent, formats, platforms, and cultural opportunities using performance data, audience insights, and social trends • Spend approximately 80% of time on always-on creator partnerships, 10% on trend spotting, and 10% supporting experiential programs

🎯 Requirements

• 5–6 years of experience in influencer marketing, creator partnerships, social media, experiential, or a related marketing discipline • Demonstrated experience independently managing creator partnerships or campaigns from talent identification and outreach through negotiation, contracting, content development, launch, and reporting • Strong knowledge of the creator and social landscape across TikTok, Instagram, YouTube, and emerging platforms • Experience negotiating creator partnerships and managing budgets, rates, deliverables, usage rights, and exclusivity • Established relationships across the creator ecosystem, including creators, talent managers, agents, and/or influencer agencies • Strong project management and organizational skills, with experience managing multiple creators, timelines, budgets, and deliverables simultaneously • Excellent written and verbal communication skills, with demonstrated ability to proactively manage stakeholders and work cross-functionally • Experience with creator management, measurement, or social intelligence platforms such as Dash Social (preferred) • Familiarity with affiliate marketing and creator partnerships supporting performance and commerce objectives (preferred) • Experience supporting creator partnerships tied to experiential activations, events, or cultural moments (preferred) • Bachelor's degree or equivalent (preferred)

🏖️ Benefits

• Flex First flexible work options: work from home, an office, or a favorite coffee shop • Regular in-person events • New hire equity grant • Annual refresh grants • Market-competitive compensation and benefits