Director, Business Strategy – Development, Consumer Brands – Retail

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🗽 New York – Remote

🗽 New York – Remote

⏰ Full Time

🔴 Lead

💰 Business Development (BDR)

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Goodway Group

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 1933

📱 Media

Marketing • Advertising • Media

Goodway Group is a digital marketing agency that focuses on integrating data, technology, and creativity to craft stories and build long-lasting relationships. They offer a comprehensive suite of services from martech consultancy and performance creative to deep consumer insights and media analytics. Goodway Group serves as a partner for modern marketers in both B2B and B2C sectors, providing tailored marketing solutions that emphasize outcome engineering, strategic planning, and data-driven insights. Additionally, they support retail media networks by integrating essential components to optimize both onsite and offsite media buying. Through their innovative approach and strong commitment to client satisfaction, Goodway Group transforms client visions into measurable growth and value.

📋 Description

• Drive New Revenue Growth: Identify, prospect, and secure net-new client engagements with mid-market Consumer and Retail brands, • Lead Outbound Prospecting & Thought Leadership: Develop a proactive outbound sales strategy, leveraging your network, industry events, and LinkedIn thought leadership to generate new opportunities. • Sales Pipeline & Deal Management: Build and maintain a robust pipeline using Salesforce, ensuring consistent movement from outreach to closed business. • Consultative Selling Approach: Understand clients’ commerce media challenges and position Goodway’s capabilities (Full Funnel, Commerce Media, and Creative services) as solutions that drive measurable business outcomes. • Competitive Positioning: Navigate a competitive landscape articulating Goodway’s unique differentiators in Commerce Media, Retail Media Networks (RMNs), and Outcome Engineering™. • Pitch Quarterback: Work in conjunction with Pitchlab and LoB stakeholders and assist in scoping and communication with prospects to meet/exceed SLAs in delivering pitch-related commitments. • Cross-Functional Collaboration: Work closely with SVP, BDs, and Brand VPs to ensure a smooth handoff from sales to client success teams. • Industry Representation: Represent Goodway at key industry panels, conferences, and networking events, serving as a recognized thought leader in commerce media. • Legal & Pricing Negotiations: Lead pricing discussions and contract negotiations, ensuring deals are structured for long-term success and profitability. Establish yourself as a knowledge and thought leader across the industry, especially within your markets. Serve as the company spokesperson at key industry events, panels, and agency associations.

🎯 Requirements

• Proven Sales Leadership: History of driving revenue through new business development. • Integrated Media Expertise: Able to talk to client pain points around integrating brand, demand, and national and retail media. Also able to talk to how to effectively optimize media effectiveness and ensure granular and agile optimization. • Commerce Media Expertise: Deep understanding of Consumer Brands and Retail Media, with knowledge of RMNs, full-funnel marketing, and data-driven performance strategies. • Strategic Hunting Mindset: Demonstrated success in outbound sales, self-generated pipeline building, and enterprise deal-closing. • Industry Network & Influence: Established network of decision-makers in Consumer Brands and Retail, with a strong personal brand as a LinkedIn thought leader and industry speaker. • Competitive Acumen: Ability to navigate complex, competitive sales cycles against competitive agencies. • Storytelling & Negotiation Skills: Ability to craft compelling narratives that align Goodway’s solutions with client pain points. • Collaboration & Executive Presence: Ability to work closely with senior leadership (GMs/VPs) and seamlessly transition client relationships post-sale.

🏖️ Benefits

• Competitive compensation, benefits, and the opportunity to be part of a company that values outcome-driven innovation and collaboration. • Autonomy & Flexibility to drive your own success in a remote-first, high-growth company. • Be a recognized industry thought leader, contributing to events, panels, and LinkedIn content. • Work with an award-winning, forward-thinking team at the forefront of Commerce, Retail Media, and Consulting.