Senior Client Strategy Director

🔥 16 hours ago

🇺🇸 United States – Remote

⏰ Full Time

🟠 Senior

🧐 Strategy

👻 Ghost score 10%

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Goodway Group

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 1933

💼 Consulting

📣 Marketing

Consulting • Marketing • Advertising

Goodway Group is a digital marketing agency that focuses on integrating data, technology, and creativity to craft stories and build long-lasting relationships. They offer a comprehensive suite of services from martech consultancy and performance creative to deep consumer insights and media analytics. Goodway Group serves as a partner for modern marketers in both B2B and B2C sectors, providing tailored marketing solutions that emphasize outcome engineering, strategic planning, and data-driven insights. Additionally, they support retail media networks by integrating essential components to optimize both onsite and offsite media buying. Through their innovative approach and strong commitment to client satisfaction, Goodway Group transforms client visions into measurable growth and value.

📋 Description

• Lead full-funnel client engagements and integrated media strategies across brand, demand, and performance objectives • Define channel strategy and investment allocations aligned with client goals, consumer behavior, and category insights • Serve as senior strategic advisor to client executives and identify growth opportunities, risks, and future pathways • Orchestrate cross-functional teams across Client Strategy, Media Activation, Analytics, and external partners • Drive annual planning, quarterly strategy refreshes, and in-market optimization cycles • Own revenue growth, forecasting, renewals, upsells, and multi-year account expansions • Lead strategic storytelling for QBRs, business reviews, and executive communications • Embed category-specific insights and competitive intelligence into client strategies • Partner with VP-level media and analytics leaders on best practices, governance, channel frameworks, and performance methodologies • Mentor Client Strategy Leads and Client Managers • Represent and lead Client Strategy in new business pitches

🎯 Requirements

• Senior-level client leadership experience in an agency environment • 8+ years of experience in client strategy, media strategy, account leadership, or a related client-facing role • Experience managing complex, full-funnel media partnerships across consumer brands, specialty retail, QSR, restaurant, franchise, hospitality, or multi-location retail • Ability to translate business goals into integrated media strategies connected to measurable outcomes • Experience leading executive-level client relationships and serving as a proactive strategic advisor • Strong commercial mindset, including experience supporting revenue growth, forecasting, renewals, upsells, or account expansion • Ability to lead cross-functional teams across client strategy, media activation, analytics, measurement, and external partners • Strong understanding of consumer behavior, category trends, competitive dynamics, and market-level insights • Comfort navigating fast-moving, high-volume accounts with multiple stakeholders, priorities, and workstreams • Strong executive communication skills and ability to simplify complex media, measurement, and performance stories for senior audiences • Experience mentoring, coaching, or managing Client Strategy team members • QSR, fast casual, restaurant, franchise, retail, hospitality, or multi-location account experience preferred • Experience balancing national brand strategy with local, regional, or market-level media execution preferred • Experience supporting high-growth consumer brands or multi-location businesses preferred • Experience leading QBRs, annual planning, quarterly strategy refreshes, and executive-level business reviews preferred • Experience supporting new business pitches, account growth, or strategic expansion opportunities preferred

🏖️ Benefits

• AdAge Best Places to Work recognition • Remote-first work environment • Inclusive, human-first workplace • Diversity and inclusion commitment