Senior Performance Marketing Manager – Contract

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $86k - $0 / year

⏰ Full Time

🟠 Senior

📈 Performance Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 0%

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GoTo

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2000

💼 Consulting

🏥 Healthcare

⚖️ Legal

💰 Seed Round on 2013-11

Consulting • Healthcare • Legal

GoTo is a company offering all-in-one business communication and remote IT management solutions. Their product lineup includes GoTo Connect, an all-in-one communication platform providing features like cloud-based phone systems, digital channels, and AI-powered contact centers designed to improve customer experiences. Additionally, GoTo offers IT management and support services like remote access, mobile device management, and IT asset management to enhance enterprise productivity and security. They cater to various industries, such as healthcare, legal, education, and professional services, ensuring seamless communication and IT support from any location on any device.

📋 Description

• Own the end-to-end paid go-to-market strategy across paid search, paid social, and programmatic • Align paid media strategy with broader marketing and business objectives • Manage and allocate paid media budgets across channels • Optimize channel performance against revenue and pipeline targets • Direct agency partners and internal stakeholders • Set priorities, testing roadmaps, and channel performance standards • Evaluate new channels, platforms, and tactics, including AI-powered discovery in paid media • Develop testing roadmaps across creative, audiences, channels, and platforms • Build and maintain end-to-end funnel visibility from impression through conversion • Own channel reporting and dashboards • Design structured experiments and analyze results with statistical rigor • Evaluate channel contribution to revenue through attribution, incrementality, and lift testing • Translate complex data into recommendations on budget, channel mix, and next steps for marketing leadership and cross-functional partners

🎯 Requirements

• 7+ years of experience in paid media or performance marketing • Hands-on expertise in at least two of: paid search, paid social, or programmatic • Strong analytical foundation and ability to work from raw data to insight independently • Experience using GA4, SQL, BI and dashboarding tools, and Excel • Experience designing and analyzing experiments • Experience applying attribution and incrementality methods, such as holdout tests, geo-lift, or marketing mix modeling • Track record of owning and allocating multi-channel budgets against revenue or pipeline targets • Experience working with agency partners and holding them accountable to clear performance standards • Excellent communication and executive presence • Ability to present performance, trade-offs, and recommendations to senior leadership • Experience in B2B SaaS or subscription businesses preferred

🏖️ Benefits

• Comprehensive health benefits • Generous paid time off, including paid holidays, volunteer days, quarterly self-care days, and company-designated no-meeting days • Tuition reimbursement • Instructor-led and on-demand learning and development programs • The Thrive Global Wellness Program • Confidential Employee Assistance Program (EAP) • Wellness app and one-on-one wellness coaching • Employee Resource Groups (ERGs) • GoTo Gives • Charitable matching • Flexible work arrangements and resources to thrive at work and at home • Variable pay component