Senior Product Marketing Manager

🔥 13 hours ago

🇺🇸 United States – Remote

💵 $113k - $132k / year

⏰ Full Time

🟠 Senior

🎁 Product Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 0%

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GoTo

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2000

💼 Consulting

🏥 Healthcare

⚖️ Legal

💰 Seed Round on 2013-11

Consulting • Healthcare • Legal

GoTo is a company offering all-in-one business communication and remote IT management solutions. Their product lineup includes GoTo Connect, an all-in-one communication platform providing features like cloud-based phone systems, digital channels, and AI-powered contact centers designed to improve customer experiences. Additionally, GoTo offers IT management and support services like remote access, mobile device management, and IT asset management to enhance enterprise productivity and security. They cater to various industries, such as healthcare, legal, education, and professional services, ensuring seamless communication and IT support from any location on any device.

📋 Description

• Lead product launches end to end, from planning through release day • Keep marketing and product stakeholders updated throughout launches • Partner with Product to develop differentiated positioning and market-ready messaging • Drive adoption across Sales, Partners, and Marketing • Run a predictable monthly release marketing cadence • Build and execute a monthly Marketable Moments calendar for UCC/CX products • Align product, sales, demand generation, and other cross-functional teams for launch readiness • Maintain customer-facing roadmap slides for Sales and CSMs • Create value propositions, messaging, and positioning for GoTo Connect • Produce pitch decks, one-pagers, web copy, blogs, and enablement training • Optimize content for SEO and GEO/AEO • Interview customers and develop case studies and quantified proof points • Use analytics to measure launch, content, and message performance • Turn performance results into recommendations for future launches

🎯 Requirements

• 4+ years of product marketing, content strategy, or copywriting experience with SaaS products • Strong writing, storytelling, and editing skills • Ability to adapt one product story for different audiences • Hands-on experience using AI tools such as ChatGPT, Claude, or Gemini • Strong stakeholder management skills • Ability to align leadership, sales, product, and demand generation teams without direct authority • Excellent written and verbal communication • Proactive, detail-oriented, and creative approach • Ability to solve problems quickly

🏖️ Benefits

• Comprehensive health benefits • Generous paid time off, including paid holidays, volunteer days, quarterly self-care days, and company-designated no-meeting days • Tuition reimbursement • Instructor-led and on-demand learning and development programs • The Thrive Global Wellness Program • Confidential Employee Assistance Program (EAP) • Wellness app and one-on-one wellness coaching • Employee-led communities and programs, including Employee Resource Groups (ERGs) and GoTo Gives • Charitable matching • Flexible work arrangements and resources to thrive at work and at home

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