Manager, Growth – Customer Marketing

Job not on LinkedIn

🔥 8 minutes ago

🌐 United States, Canada – Remote

🇺🇸 United States – Remote 🇨🇦 Canada – Remote

💵 $155k - $185k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Growth Marketing

👻 Ghost score 0%

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📋 Description

• Lead a team of two marketers covering acquisition and customer marketing • Hire as needed, coach, and manage team members with regular 1:1s, goals, and development plans • Set quarterly growth marketing strategy and OKRs for net-new pipeline and expansion revenue • Report results to marketing leadership • Personally lead high-priority campaigns and strategic accounts as a player-coach • Identify and act on SEO/AEO gaps, underperforming ABM segments, expansion opportunities, and churn-risk signals • Own inbound SEO and AEO strategy to grow organic visibility and traffic • Build and run ABM/ABX programs across email, webinars, social, and content • Partner with Sales on target accounts, campaign timing, and lead hand-off criteria • Own post-sale marketing, including newsletters, product announcements, webinars, in-app announcements, and expansion campaigns • Build and manage customer reference and advocacy programs • Lead case studies, video testimonials, and social proof creation • Track and report expansion campaign performance, including influenced pipeline, conversion rates, and upsell/cross-sell revenue • Use AI tools daily for content production, personalization, SEO/AEO research, and reporting • Run cross-channel experiments and use data to guide investment

🎯 Requirements

• 5–7+ years in B2B SaaS marketing • 1–2+ years directly managing people • Full-funnel growth marketing experience with measurable results in net-new pipeline and expansion revenue • Hands-on SEO experience and working knowledge of AEO/answer-engine optimization • Experience building and running ABM/ABX programs across email, webinars, and social • Familiarity with intent/ABM platforms such as 6sense or Demandbase is a plus • Demonstrated, regular use of AI tools in a marketing workflow • Hands-on proficiency with Marketo, HubSpot, or similar marketing automation platform • Comfort using CRM data; Salesforce preferred • Strong content and storytelling skills across case studies, campaign copy, webinar scripts, and video • Experience in a SaaS environment • GovTech or public sector experience is a plus, but not required

🏖️ Benefits

• Remote and flexible work environment • Competitive compensation and benefits • Medical, dental & vision insurance • FSA, HSA, and/or Dependent Care FSA (US) • Life + AD&D insurance, plus short-term and long-term disability insurance (US) • Life + disability insurance (Canada) • 401(k) (US) / RRSP (Canada) with 3.5% match • 10 company holidays • 3 wellness days • Paid vacation time off • Sick and safe time off • Paid parental leave • Paid bereavement leave • Paid jury duty + civic service leave • Employee assistance program • 2 summer days + annual end-of-year "Dimming of the Lights" • Employee referral bonus program • Opportunities to grow as we scale

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