Product Marketing Manager

🕒 July 2

🇺🇸 United States – Remote

💵 $120k - $135k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎁 Product Marketing

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Grace Hill

WebsiteLinkedInAll Job Openings

51 - 200 employees

🏠 Real Estate

📚 Education

🏢 Enterprise

💰 Private Equity Round on 2014-08

Real Estate • Education • Enterprise

Grace Hill is a company that specializes in providing industry-specific policy, training, and assessment solutions designed to improve performance in the multifamily and commercial real estate sectors. Their offerings include comprehensive training content, mystery shopping services, survey tools, and reputation management solutions. Grace Hill is dedicated to helping multifamily property management companies and commercial real estate organizations enhance their performance through innovative solutions and expertise in real estate technology.

📋 Description

• Own product and platform positioning, with a clear point of view on why the platform beats point solutions and beats doing nothing. • Build messaging frameworks and persona-based narratives that hold up full-funnel, from awareness through renewal and expansion. • Get fluent in Grace Hill's market fast and translate that into sharper positioning. • Test positioning and messaging against real buyer and pipeline data, and revise quickly when it's not landing. • Partner with Product, Demand Gen, Sales, and Customer Success to bring positioning into every stage of the funnel. • Translate the same core story differently for different audiences. • Build sales enablement teams actually use in live conversations, and pull field feedback on what's working. • Drive GTM execution for launches and campaigns, from positioning through supporting assets. • Direct the creation of core assets (solution briefs, decks, web copy, campaign messaging), owning whether it's right, not necessarily writing every word. • Track how positioning and messaging perform through the funnel (engagement, pipeline velocity, win rates) and use that to prioritize what's next. • Keep content and positioning current as the platform and packaging evolve.

🎯 Requirements

• 4+ years in product marketing at a B2B SaaS company, with real ownership of positioning and messaging, not primarily a content or campaign execution role. • Direct experience helping a company evolve from individual products to a platform narrative. • Full-funnel fluency: you've shaped positioning across awareness, consideration, conversion, and expansion. • Experience marketing into a niche or vertical market. • Multifamily or real estate experience is a bonus, not a requirement. • Comfortable with data: you use it to make positioning calls and know when to kill or pivot a message. • Strong cross-functional operator who builds trust across teams and adjusts communication style by audience. • A real bias toward testing and iterating over getting it perfect on the first try. • Strong writing skills expected, but this isn't a content-first role. • Experience with tools like HubSpot, Asana, Google Workspace, or similar is a plus. • Bonus: Experience or familiarity with real estate, proptech, or learning & development tools.

🏖️ Benefits

• health, dental and vision insurance • 401K • PTO • life insurance • disability insurance