Senior Product Marketing Manager

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🔥 0 minutes ago

🏄 California – Remote

🏄 California – Remote

⏰ Full Time

🟠 Senior

🎁 Product Marketing

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HappyCo

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2011

☁️ SaaS

🏠 Real Estate

💰 $52M Venture Round on 2022-01

SaaS • Real Estate

HappyCo is a technology company specializing in property management solutions tailored for multifamily properties. It offers software that optimizes operations such as maintenance, leasing management, and asset management, integrating artificial intelligence to enhance efficiency and resident satisfaction. HappyCo aims to centralize and standardize property operations, providing tools for real-time updates, expense tracking, and service requests. The company focuses on enhancing the living experience for residents and improving productivity for property managers.

📋 Description

• Own strategic positioning, craft compelling product narratives, and drive go-to-market success for product portfolio • Develop and maintain product positioning, messaging, and value propositions that differentiate HappyCo across all ICPs and product lines • Own GTM strategy and execution for new product launches, from launch brief through enablement materials • Define and refine ICPs and personas through customer research, win/loss data, and competitive analysis • Create sales tools that align with current messaging and accelerate conversion • Collaborate with Product and Finance on pricing strategy, packaging, and product naming for new releases • Lead cross-functional alignment through positioning briefs, product one-pagers, and leadership updates

🎯 Requirements

• 5+ years of B2B SaaS product marketing experience, with a track record of owning full GTM launches end-to-end • Exceptional messaging and storytelling skills — you can translate complex product capabilities into customer-centric narratives • Proven ability to influence without authority across Product, Sales, and Marketing • Experience conducting competitive analysis, customer interviews, and market research to inform positioning • Comfort working in a fast-moving, ambiguous environment with a strong bias toward action and clarity

🏖️ Benefits

• Work from anywhere supported by a flexible company culture • Opportunity to work for one of the fastest-growing technology companies in the PropTech industry • Unlimited vacation time • Generous paid parental leave • Competitive and equitable pay • Monthly stipends to support Wellness and Home Office expenses