Senior Product Marketing Manager

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Logo of Employ Humanity

Employ Humanity

1 - 10 employees

Founded 2017

🤝 B2B

📚 Education

B2B • Education

Employ Humanity is a leadership development and culture design firm founded by Bill Marklein that helps organizations build servant leadership, stronger workplace culture, and employer branding through keynote speaking, workshops, conferences, training programs (including Sunday Night Leadership®), team courses, and strategic retreats. The company organizes events like Leadership Day at Lambeau Field, offers speaking and corporate training services, and promotes workplace excellence and employee engagement to business audiences. Employ Humanity also maintains a large social audience and supports membership, nominations, and awards to celebrate leadership and great workplaces.

📋 Description

• Own the end-to-end launch motion for high priority products — from positioning and messaging through field-ready assets and post-launch measurement. • Coordinate cross-functional launch execution across product, demand gen, sales, and customer success, keeping every release on time and on message. • Build product positioning in ways that resonate with mid-market and enterprise buyers. • Drive competitive displacement campaigns with objection handling, talk tracks, and enablement for the field. • Partner on win/loss analysis to feed insights back into positioning, product, and the field. • Equip the field with the right content at the right moment to accelerate deals and retention efforts. • Be the voice of the mid-market and enterprise customer inside the business, shaping how we position, sell, and retain across the segment. • Support retention and expansion narratives in partnership with customer success.

🎯 Requirements

• 4–7 years of product marketing experience, with a track record owning launches and GTM in B2B SaaS. • Fluency with mid-market and/or enterprise sales motions — you understand complex, multi-stakeholder buyers and longer sales cycles. • AI-native operator. You use AI tools to build content, enablement assets, and talk tracks — producing high-quality work at high volume. • Strong product instincts — you can become a deep product SME quickly and translate technical capability into buyer value. • An operator’s mindset — you run the process and own the outcome rather than waiting for direction. • Excellent writing and storytelling, with the judgment to know what needs human craft and what can be accelerated. • Ability to work core Eastern Time (ET) business hours to effectively collaborate with globally distributed teams.

🏖️ Benefits

• Unlimited PTO: Trust-based time off so you can recharge and bring your best self to work. • Comprehensive benefits: Medical, dental, and vision coverage to support you and your family’s health and well-being. • Learning & development programs: Access to training, mentorship, and development resources to grow your skills — from HR operations to total rewards strategy.

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