Growth Marketing Lead

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $175k - $220k / year

⏰ Full Time

🟠 Senior

📈 Growth Marketing

👻 Ghost score 15%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.Why this score:

• Just posted.
• Jobs at this company usually fill in 42 days.

Apply Now

Find Similar Remote Jobs

Gray Swan

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2023

🤖 Artificial Intelligence

🔒 Cybersecurity

☁️ SaaS

Artificial Intelligence • Cybersecurity • SaaS

Gray Swan is an AI security company that builds a research-backed platform to protect AI deployments across the entire lifecycle, offering input/output filtering, continuous monitoring, automated vulnerability testing, and enterprise-focused red-teaming services. The company combines frontier research, benchmarks, and large-scale red-team competitions to discover emerging attacks and deliver adaptive, integrable protections for AI agents, models, and connected tools. Gray Swan’s products and services are aimed at enterprises, AI labs, and security researchers seeking pre-deployment assessments, post-deployment monitoring, and compliance-ready defenses.

📋 Description

• Act as the de facto head of marketing for Gray Swan's Arena product • Own the full participant funnel from discovery and registration through first challenge, repeat participation and top performers • Map and instrument the participant journey • Identify funnel drop-offs and work with product to improve onboarding, landing pages, emails and in-product prompts • Own acquisition, activation, engagement and retention metrics and dashboards • Run growth experiments for each challenge launch across paid social, creators, influencers, technical communities, partnerships, events and owned channels • Scale effective channels, discontinue underperforming channels and reallocate budget mid-campaign • Launch and evaluate new acquisition channels • Build and manage creator, influencer and partner programs with ROI tracking • Collaborate with AI lab partners and internal teams to maximize challenge visibility • Define, prioritize and target audience segments • Run lifecycle programs through email, Discord and in-product channels to increase repeat participation • Create content from community activity and challenge outcomes • Feed user insights into product and challenge design • In the first 90 days, map the funnel, audit channels and spend, run experiments on at least two launches, launch a new channel, establish weekly reporting and deliver measurable growth

🎯 Requirements

• 6+ years in growth or performance marketing, including time at a PLG or consumer startup • Track record of growing users through experimentation, with specific numbers to point to • Strong understanding of funnels and ability to identify drop-offs, form hypotheses, ship fixes and measure results • Ability to build dashboards and conduct analysis independently without waiting on a data team • Experience launching and scaling several acquisition channels and managing a budget against ROI • Experience segmenting audiences and tailoring campaigns to each segment • Ability to ship fast, prioritize ruthlessly and stop work that is not paying off • Ability to operate independently and serve as the most senior marketer for a product • Experience marketing to developers, security researchers or other technical audiences • Experience with competitions, hackathons, bug bounties or other community-driven programs • Experience growing a Discord or similar online community • Familiarity with AI, AI safety or cybersecurity • Hands-on experience with conversion rate optimization, lifecycle or email tools, or product analytics tools • Legally authorized to work in the United States

🏖️ Benefits

• Competitive equity package • 401(k) with up to 4% matching • 28 days of annual leave (vacation plus holidays) • Health, dental and vision coverage • Catered lunches (Pittsburgh office) • Flexible work arrangements • Visa sponsorship for exceptional candidates

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume