Marketing Manager

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Gray Swan

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2023

🤖 Artificial Intelligence

🔒 Cybersecurity

☁️ SaaS

Artificial Intelligence • Cybersecurity • SaaS

Gray Swan is an AI security company that builds a research-backed platform to protect AI deployments across the entire lifecycle, offering input/output filtering, continuous monitoring, automated vulnerability testing, and enterprise-focused red-teaming services. The company combines frontier research, benchmarks, and large-scale red-team competitions to discover emerging attacks and deliver adaptive, integrable protections for AI agents, models, and connected tools. Gray Swan’s products and services are aimed at enterprises, AI labs, and security researchers seeking pre-deployment assessments, post-deployment monitoring, and compliance-ready defenses.

📋 Description

• Collaborate with the Arena Product team to set growth goals and iterate rapidly. • Develop and execute multiple experiments across 3-5 channels over the first 6 months, doubling down on tests that work. • Experiment with a variety of tools and platforms you believe will return the biggest results, with freedom to shape the marketing stack. • Track and analyze participant acquisition and engagement metrics, identify the top traffic sources and optimize on those efforts to drive registrations and daily active users; report on this performance at both the challenge and platform level. • Own and expand on the existing Arena marketing partnerships while identifying opportunities to track, report, and present ROI on partnership impact. • Lead Arena Challenge announcements and continued promotion campaigns with primary growth KPIs in mind. • Create a consumer brand voice that is unique to Arena and complements the B2B persona. • Carry the consumer brand voice over to the voice across our community in Discord, fostering ongoing engagement through conversations, activations, and programming that keep users returning for new challenges. • Translate community insights and discussions into compelling marketing content that reflects user interests, brand credibility, and drives deeper participation. • Amplify the impact of community contributions by showcasing how user participation influences and strengthens AI security research. • Manage per-challenge budgets aligned to challenge type, performance goals, and lab partnership interaction to ensure efficient allocation of resources to maximize participation and outcomes. • Research, plan, and execute on in-person hackathons and events to grow the user base, deepen brand engagement, and attract high-quality specialists in the space. • Help Gray Swan make AI safe for everyone.

🎯 Requirements

• Proven track record of executing successful B2C marketing campaigns • Able to conceptualize creative marketing campaigns and see them through to completion • Experience managing influencer & affiliate marketing programs for specialist content creation • Strong organizational and communication skills • The adaptivity and curiosity needed to stay effective given the accelerating pace of change of what works in online marketing • Bonus Points If You Have: • - Experience with developer-, researcher-, or security-professional-focused marketing • - A strong ecosystem understanding of the AI, AI safety, or security space • - Experience growing Discord communities and running successful influencer campaigns • - Conversion rate and ad campaign optimization skills

🏖️ Benefits

• 401k with up to 4% matching • 28 days annual leave (vacation + holidays) • Health, dental, and vision coverage • Catered lunches (Pittsburgh office) • Flexible work arrangements • Visa sponsorship available for exceptional candidates