Regional Sales Director – Digital

Job not on LinkedIn

🔥 21 hours ago

🇺🇸 United States – Remote

⏰ Full Time

🔴 Lead

🤑 Sales

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Gray Media

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1897

📣 Marketing

💼 Consulting

🍽️ Food & Beverage

Marketing • Consulting • Food & Beverage

Gray Media is a U. S. -based broadcast and digital media company that owns and operates a portfolio of television and digital brands. Its properties and divisions include local news and sports networks (Gray Sports Networks, Raycom Sports), digital publishing (Gray Digital Media, InvestigateTV, Live Assembly), production studios (PowerNation Studios), food/media brand (Tupelo Honey), and partnerships with Telemundo. The company offers advertising opportunities, investor relations and community-focused local storytelling across broadcast and online platforms.

📋 Description

• Lead strategy, innovation, and collaboration to deliver sustainable multi-platform revenue growth • Own and execute regional plans to increase digital and multi-platform revenue by market, station, and sales team • Partner with station General Managers and Directors of Sales to align priorities, remove blockers, and drive accountability • Identify revenue opportunities through pacing, pipeline, and category/vertical analysis, translating insights into weekly actions • Support stations in building solutions combining linear, streaming, and Gray Digital Media capabilities • Conduct and support customer-facing meetings to uncover needs, shape strategy, and close business • Lead complex deal strategy covering packaging, audience strategy, measurement approach, and performance story • Strengthen relationships with local, regional, and national advertisers through consultative digital leadership • Coach local sales leaders and sellers on digital discovery, proposal quality, objection handling, and closing skills • Deliver ongoing training on Gray digital products, audience/targeting, measurement, reporting expectations, and best practices • Establish pipeline reviews, pacing checks, and forecast calls with station leadership • Analyze station performance and provide actionable guidance • Produce and socialize revenue performance updates covering pacing, forecast, and pipeline health • Partner with Regional Sales Specialists in a player-coach model to improve execution speed and quality • Leverage RSS support for campaign-management activities, performance insights, reporting materials, and coordination • Ensure smooth handoffs, clear prioritization, and timely communication between station teams and RSS • Collaborate with Digital Sales leadership, operations, product, and reporting/insights teams • Escalate risks and execution issues and drive resolution • Travel regularly throughout the assigned region to support station sales execution, client engagement, and revenue initiatives

🎯 Requirements

• 7+ years of digital advertising sales experience (media, agency, ad tech, or related) • Proven track record of driving revenue growth in a consultative, solutions-oriented sales environment • Strong understanding of the digital media ecosystem, including targeting, measurement, compliance, and campaign performance drivers • Demonstrated success in data-driven selling, interpreting insights, improving outcomes, and telling a performance story • Excellent communication, presentation, and negotiation skills; comfortable leading rooms and influencing senior stakeholders • Working knowledge of media buying workflows across linear, streaming, and digital platforms • Strong time management and prioritization skills in a fast-paced, deadline-driven environment • Strategic mindset with the ability to build repeatable, scalable revenue plans and station enablement motions • Experience leading or mentoring sellers and sales leaders across multiple markets (preferred) • Familiarity with CRM/pipeline management expectations and forecasting discipline (preferred) • Experience partnering with operational teams to improve execution quality and client outcomes (preferred) • Regular regional travel required

🏖️ Benefits

• Equal employment opportunities without regard to race, color, religion, sex, national origin, age, disability, or genetics • Drug-free workplace • Reasonable accommodation available for applicants with disabilities