Lead Product Marketing Manager – Integrated Marketing Execution

Job not on LinkedIn

🔥 0 minutes ago

🤠 Texas – Remote

🤠 Texas – Remote

💵 $125k - $155k / year

⏰ Full Time

🟠 Senior

🎁 Product Marketing

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Group O

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

📣 Marketing

📦 Logistics

💼 Consulting

Marketing • Logistics • Consulting

Group O is a business process outsourcing company that specializes in a variety of services including supply chain management, packaging solutions, device lifecycle management, and incentives and rebates management. They offer comprehensive third-party logistics (3PL) services such as kitting and assembly, inventory management, and fulfillment. Additionally, Group O provides advanced packaging solutions including custom packaging, sustainable materials, and packaging equipment. Their offerings extend to incentive marketing and tech solutions like call center support and reward card programs. Group O is committed to diversity and social responsibility, ensuring inclusion at all levels and engaging in charitable activities and sustainability initiatives. As a minority-owned business, Group O supports industries in achieving diversity spending goals and environmental stewardship.

📋 Description

• Define and execute the product vision, strategy, and roadmap for Identity & Authentication and the free streaming platform. • Balance customer needs, business objectives, technical constraints, and delivery timelines when prioritizing initiatives. • Identify opportunities to improve acquisition, activation, conversion, authentication success, and customer retention. • Champion customer-centric decision-making while aligning product investments with organizational goals. • Own the end-to-end customer identity and onboarding experience, including account registration, authentication, login, profile creation, activation, and associated commerce flows. • Drive product strategy and roadmap decisions focused on reducing customer friction and improving activation, engagement, and conversion outcomes. • Evaluate customer pain points throughout authentication and onboarding journeys and translate findings into measurable product improvements. • Partner with engineering and design teams to streamline onboarding experiences and reduce barriers to account creation and content access. • Lead products through the complete lifecycle including discovery, requirements gathering, prioritization, development, launch, measurement, and optimization. • Develop and maintain KPI frameworks for identity and onboarding experiences.

🎯 Requirements

• 5 to 7+ years of Product Management experience with demonstrated ownership of complex digital products and customer experience. • Proven expertise managing products through the full product lifecycle, from ideation and requirements creation through launch and optimization. • Strong experience writing detailed product requirements, user stories, and acceptance criteria. • Advanced analytical capabilities, including KPI development, dashboard creation, experimentation, and data-driven decision-making. • Experience within MVPD, OTT Streaming, SVOD, AVOD, Digital Media, or Connected TV ecosystems. • Familiarity with modern AI tools and workflows (such as ChatGPT). • Strong understanding of managed and unmanaged connected device platforms and third-party streaming environments. • Exceptional communication and stakeholder management skills. • Proven ability to create, manage, and communicate product roadmaps to executive and technical audiences.

🏖️ Benefits

• Medical, Dental, Vision, and Life Insurance • Flexible Spending Accounts (Medical and Dependent Care) • 401(k) Plan with Company Match • Generous Paid Time Off • 10.5 Paid Holidays • Career Development Opportunities