Marketing Manager, CRM

🔥 0 minutes ago

🏄 California, Colorado, +10 more states – Remote

🏄 California – Remote ⛰️ Colorado – Remote 🌽 Illinois – Remote 🦞 Maine – Remote 🎰 Nevada – Remote 🗽 New York – Remote 🌲 North Carolina – Remote 🍂 Massachusetts – Remote 🏰 Missouri – Remote 🔔 Pennsylvania – Remote 🤠 Texas – Remote ☕ Washington – Remote

💵 $130k - $160k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🏆 Customer Success

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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Grove Collaborative

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2012

🛍️ eCommerce

🛒 Retail

🧘 Wellness

eCommerce • Retail • Wellness

Grove Collaborative is a mission-driven eCommerce company dedicated to offering sustainable and eco-friendly home essentials and personal care products. Its mission, 'Beyond Plastic,' focuses on reducing plastic waste through innovative solutions like starter sets that promote sustainability. The company offers a wide range of products, including cleaning essentials, personal care items, home and pantry supplies, and pet care products. Grove Collaborative emphasizes high ingredient standards, affordability, and a commitment to reducing plastic, making environmentally responsible shopping more accessible to consumers.

📋 Description

• Own and optimize Grove's lifecycle and trigger ecosystem — including complex Braze canvases, targeting and exclusion logic, Liquid personalization, and technical integrations with Shopify and Recharge • Design, execute, and operationalize A/B and multivariate tests across channels, maintaining an ongoing testing pipeline that compounds learnings over time • Build, QA, and deploy campaigns and canvases directly in Braze across email, push, SMS, and in-app channels • Analyze campaign and trigger performance on a weekly and monthly basis, translating data into actionable insights • Bring a strategic lens to lifecycle program decisions — contributing a point of view on what to prioritize, what to test next, and where the biggest opportunities are • Collaborate cross-functionally — including playing a key role in integrating CRM with new personalization and loyalty infrastructure

🎯 Requirements

• 5+ years in CRM or lifecycle marketing, ideally at a multi-category DTC retailer • A genuine AI-native mindset — actively using AI tools to accelerate execution, enhance personalization, dig into data, and push the boundaries of what a lean team can accomplish • Deep, hands-on experience with Braze — including canvases, campaigns, content blocks, Liquid logic, segmentation, and custom events; experience with an equivalent enterprise ESP considered for exceptional candidates • Comfort with technical complexity: custom event payloads, Shopify catalog integrations, subscription platform data (Recharge a plus), recommendation algorithms (Constructor.io a plus), and knowing when and how to request new data or events from Engineering • Proven A/B testing chops — not just running tests, but designing them well, measuring them correctly, and building on what you learn • Strong analytical instincts and a habit of tying work back to business outcomes, not just execution metrics • Solid HTML/CSS proficiency, including the ability to build and modify email templates, troubleshoot rendering issues, and work confidently with dynamic content • Enough creative range to craft compelling messaging and contribute meaningfully to briefs — you don't need to be a copywriter, but you know what good looks like and can get there yourself when needed • Ability to operate with autonomy and bring strategic perspective — we're looking for a thought partner, not just a builder

🏖️ Benefits

• Competitive benefits - medical, vision, dental • Equity - shared success is core to our mission • Flexible Paid Time Off - we care most about results • Free VIP membership and 50% employee discount • Working for a company that believes that a small group of people can change the world for the better by creating products and funding initiatives that help the planet!