Senior Manager, Retention and Lifecycle

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🔥 16 minutes ago

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Grüns

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2023

🧘 Wellness

🍽️ Food & Beverage

🏥 Healthcare

Wellness • Food & Beverage • Healthcare

Grüns is a wellness and fitness company that aims to make healthy eating enjoyable and accessible. The company transforms traditional greens supplements, which often have an unappealing taste, into delicious, snackable products that customers can look forward to consuming. With a variety of ingredients that support numerous health benefits, Grüns positions itself as a convenient solution for meeting nutritional needs.

📋 Description

• Own 1:1 personalization across every one-to-one channel (email, SMS, direct mail) • Run end-to-end ownership of automated lifecycle flows across welcome, post-purchase, billing reminders, cancel/winback, one-time-purchase to subscription conversion, and cross-sell • Shift the program from manual builds and one-off sends to an always-on system that tests and optimizes itself • Build out email and SMS list growth engine beyond standard on-site capture • Evaluate and implement tools for enriching and acting on customer data • Lead an offshore production team on design, build, and QA

🎯 Requirements

• 5-8+ years in-house owning lifecycle, retention, or CRM at a consumer subscription brand • Has owned both automated flows and one-off campaigns across email and SMS, end to end • Has run a structured testing roadmap with real holdouts and reported actual incremental impact, not just open rates • Has hands-on experience implementing personalization or data enrichment tools, not just briefing someone else on them • Uses AI as a core part of how they build, test, send, and report • Bonus: has worked somewhere with both a subscription and retail presence

🏖️ Benefits

• Comprehensive benefits package designed to support well-being and growth • Generous PTO • Free Grüns subscriptions