VP, Ecommerce

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Grüns

51 - 200 employees

Founded 2023

Health is officially a snack. In an ideal world, broccoli would taste like chocolate, kale like candy, and greens supplements like gummy bears. We haven’t figured out choco brocco yet, but Grüns has transformed those overpriced, chalky powders into something snackable and delicious. With all the sweetness of natural fruits, getting your greens from Grüns is something you will actually look forward to. With 60 ingredients across 8 core nutrient categories, Grüns supports dozens of health benefits and can replace multiple health products.

📋 Description

• Own end-to-end site strategy and roadmap across multi-brand Shopify environment • Lead and develop a cross-functional team spanning ecommerce, engineering, design, and CRO • Own conversion rate by setting and defending the bar for site experience and funnel optimization • Drive a unified account experience across brands • Act as internal PM for engineering and design • Own site stability, speed, infrastructure, and performance • Partner with Paid, Lifecycle, and Brand to co-own First Order volume and retention • Launch new brands from the ground up • Build an AI-forward operating model

🎯 Requirements

• 12+ years of ecommerce experience with deep Shopify DTC expertise • Has scaled a $100M+ DTC business • Has moved conversion rate through disciplined testing • Has used AI to materially speed up their team's output • Has owned subscription end-to-end • Has functioned as a true internal PM to an engineering team

🏖️ Benefits

• Health insurance • Generous PTO • Free Grüns subscriptions

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