Senior CRM Data Manager

🔥 1 minute ago

🏰 Missouri – Remote

🏰 Missouri – Remote

💵 $91k - $145.6k / year

⏰ Full Time

🟠 Senior

📊 Data Scientist

👻 Ghost score 0%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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H&R Block

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1955

💸 Finance

👥 B2C

🤝 B2B

Finance • B2C • B2B

H&R Block is a U. S. -based tax preparation and financial services company that provides in-person and online tax filing, tax professionals, small business bookkeeping and payroll, and related financial products such as refund advances and prepaid cards. Founded in 1955, it operates retail tax offices, franchises, and digital platforms to serve consumers and small businesses with tax, accounting, and financial solutions.

📋 Description

• Develop and manage audience segmentation strategies for acquisition, retention, cross-sell, and reactivation campaigns • Build and maintain target audiences for lifecycle, promotional, triggered, and seasonal CRM programs • Translate marketing objectives into actionable targeting requirements with CRM Strategy teams • Collaborate with CRM Operations to ensure accurate audience delivery and activation • Define audience criteria, suppression logic, eligibility rules, and personalization requirements • Validate audience selections and targeting outputs for accuracy and compliance • Partner with Analytics to evaluate audience performance and identify optimization opportunities • Work with Technology to resolve data quality, integration, and audience delivery issues • Support testing initiatives and audience experimentation • Maintain audience documentation and segmentation standards • Partner with CRM Strategy, CRM Operations, Analytics, Technology, Go-to-Market, and Product teams • Leverage first-party data and marketing technology platforms to enable targeted communications across SFMC, AJO, and related CRM channels

🎯 Requirements

• Bachelor's degree in Marketing, Business, Information Systems, Analytics, Data Science, or a related field • 10+ years of experience in CRM, database marketing, audience management, marketing analytics, or customer segmentation • Experience developing audiences for email, CRM, lifecycle marketing, or digital marketing campaigns • Strong understanding of customer segmentation, targeting strategies, and campaign execution processes • Experience working with CRM and marketing automation platforms such as SFMC, AJO, or similar technologies • Knowledge of SQL and customer data environments • Strong analytical and problem-solving skills

🏖️ Benefits

• Medical and prescription drug coverage for qualifying associates and eligible dependents • H&R Block Retirement Savings Plan (401(k) Plan) • Employee Assistance Program • (Virtual) fitness center programs • Associate discount program • Business Travel Accident Insurance • Associate Tax Prep benefit • Competitive pay • Comprehensive benefits • Support for life both in and outside of work • Continuous learning • High Performing, Connected Culture