Creative Director

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🔥 4 hours ago

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Halo Collar

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2018

🔧 Hardware

🛍️ eCommerce

👥 B2C

💰 Debt financing on 2023-12

Hardware • eCommerce • B2C

Halo Collar is a consumer-facing company that makes smart dog collars and related products (e. g. , Halo Collar 5, beacons, and accessories) sold through its online store. The site highlights product SKUs and promotions (limited edition Ranger color, price discounts like $75 off, and a 90-day satisfaction guarantee), indicating a direct-to-consumer e-commerce model focused on hardware products for pet owners.

📋 Description

• Support creative strategy and execution across acquisition, member marketing, social, product, ecommerce, and brand while ensuring cohesive, on-brand storytelling at every touchpoint. • Support ecommerce creative, including Amazon, DTC, and retail channels, with a focus on consistency. • Partner closely with a creative copywriter and designer to develop integrated concepts and campaigns. • Own day-to-day brand management, including the development and maintenance of brand guidelines and design systems. • Drive partnership and collaboration creative, from initial concepts through final execution. • Build and oversee performance marketing creative across paid media, email, SMS, affiliate, and social - balancing brand integrity with conversion goals. • Develop and maintain a high-volume creative cadence across all channels: product launches, new colors, promotions, experiments, and more. • Review and provide direction on scripts, articles, video content, and influencer and third-party creative. • Guide and review work from external agencies, freelancers, and content creators, maintaining brand consistency across all partners. • Strong understanding of brand strategy and the ability to translate it into cohesive, visually impactful work. • Proven ability to manage and mentor designers while remaining actively involved in the creative work. • Strategic thinker who can connect creative decisions to business goals and clearly articulate the "why" behind creative choices. • Ability to present and sell creative ideas confidently to stakeholders at all levels.

🎯 Requirements

• 7+ years of creative experience, with at least 2 years in a senior or lead creative role. • A strong portfolio spanning brand, performance, and product creative using a digital-first focus, with retail and ecommerce experience a plus. • Experience collaborating with copywriters and cross-functional partners (acquisition, product, ecomm, marketing). • Comfortable balancing high creative volume and fast turnaround with strong brand governance. • Strong collaborator with experience mentoring junior designers, with the ability to work effectively individually, in a team environment, and across different levels of the organization. • Experience in DTC, consumer products, or pet/lifestyle brands is a strong plus.

🏖️ Benefits

• Medical, Dental, and Vision plans • Company-paid Long-Term Disability • 401(k) with Company Match • Paid Time Off • Free Halo gear + Product Testing Opportunities • Work remotely from anywhere in the U.S. • Be part of a mission-driven, dog-loving team