Temporary Director, Growth Marketing

🔥 14 hours ago

🇺🇸 United States – Remote

💵 $165k - $180k / year

⏳ Contract/Temporary

🔴 Lead

📈 Growth Marketing

👻 Ghost score 0%

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Hanna Andersson

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1983

🛒 Retail

👗 Fashion

🛍️ eCommerce

💰 Private Equity Round on 2004-12

Retail • Fashion • eCommerce

Hanna Andersson is a retail company specializing in clothing for babies, kids, and adults. The company offers a wide range of products, including pajamas, dresses, activewear, and accessories, with collections that feature popular characters like Disney, Star Wars, and Peanuts. Known for their comfortable and high-quality clothing, Hanna Andersson promotes sustainability and offers a rewards program for customers. Their product line accommodates various seasons and holidays with dedicated selections for Christmas, Valentine's Day, and more.

📋 Description

• Lead paid acquisition strategy across Paid Search, Paid Social, Affiliate, Display, and other relevant or emerging channels • Translate company, marketing, and commercial priorities into focused acquisition plans and channel strategies • Make investment, optimization, testing, and channel allocation decisions based on business performance and customer opportunity • Represent Growth Marketing in cross-functional and leadership discussions • Manage CAC, ROAS, traffic, new customer growth, and other Growth Marketing KPIs • Evaluate customer quality, LTV, payback, and broader business economics • Manage paid media budget pacing, forecasting, and optimization • Oversee planning, launch, management, and optimization of paid acquisition campaigns • Maintain visibility into product feed health, pixel tracking, measurement, and execution dependencies • Maintain and prioritize the Growth Marketing testing roadmap and translate insights into recommendations • Partner with Brand, Creative, Analytics, Ecommerce, CRM/Lifecycle, Merchandising, Finance, Technology, and other teams • Lead agency and vendor relationships and maintain performance accountability • Maintain reporting cadences, synthesize performance, and provide executive-ready updates and recommendations • Provide senior functional leadership, day-to-day decision-making, team direction, continuity, documentation, and transition support • Lead, mentor, and develop the growth marketing team • Build a culture of innovation, accountability, and customer-centricity

🎯 Requirements

• 8+ years of progressive Growth or Performance Marketing experience, preferably in ecommerce, retail, consumer, apparel, or a digitally driven brand • Demonstrated experience operating at Director or comparable senior functional leadership level • Deep expertise across Paid Social, Paid Search, Affiliate, Display, and related acquisition channels • Demonstrated experience managing significant paid media budgets and making portfolio investment decisions • Strong fluency in CAC, ROAS, LTV, payback, attribution, incrementality, and customer economics • Experience developing and leading sophisticated testing and optimization programs • Strong creative and customer judgment in addition to quantitative performance expertise • Experience managing agencies and external partners • Strong cross-functional leadership and executive communication skills • Ability to operate effectively in a fast-paced environment with limited oversight and evolving priorities • Experience stepping into interim, consulting, or senior operating roles strongly preferred • Applicants must not reside in Washington or certain other states where the company is not currently approved to employ individuals

🏖️ Benefits

• Annualized compensation prorated for the 5–6 month engagement

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