Senior Manager – Social Media

🔥 15 minutes ago

🐊 Florida – Remote

🐊 Florida – Remote

⏰ Full Time

🟠 Senior

💕 Social Media Manager

👻 Ghost score 15%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Hard Rock Digital

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2020

🎲 Gambling

🎮 Gaming

💰 $85M GROWTH EQUITY NON VC on 2023-03

Gambling • Gaming

Hard Rock Digital is the interactive gaming and sports-betting arm of Hard Rock International and the Seminole Tribe of Florida. It builds and operates the Hard Rock Bet sportsbook and online casino (available on mobile app and desktop) and Hard Rock Games social gaming apps, delivering sports betting, online casino (slots, table games, live casino) and casual/social gaming experiences tied to the Hard Rock entertainment brand. Hard Rock Digital serves as the exclusive vehicle for Hard Rock International and Seminole Gaming for interactive gaming and sports betting on a global basis.

📋 Description

• Set and own a comprehensive, multi-platform organic social-media strategy across all Hard Rock Bet channels • Manage, coach, and develop Social Media Managers and Coordinators • Set goals, provide feedback, build a culture of creativity and accountability, and maintain a coverage calendar • Own measurement frameworks, KPIs, attribution models, and ROI dashboards connecting social efforts to growth, engagement, and revenue • Present insights and recommendations to the VP, Brand Marketing and senior leadership • Lead end-to-end content strategy and development for online casino and sports betting • Optimize content using trend insights, audience sentiment, performance data, and cultural cues • Establish best practices for real-time engagement, customer care, and reputation management • Partner with Brand, Integrated Marketing, Influencer Marketing, Content, Creative, PR, Product, CRM, Performance Marketing, and Compliance teams • Manage the organic social-media budget and oversee tools, agencies, and talent • Monitor platform updates, emerging channels, sports-betting moments, and cultural trends • Ensure content and channels comply with regulatory standards and community guidelines

🎯 Requirements

• 7+ years of social-media marketing experience, including in the gaming industry • 3+ years directly managing and developing a team of social media managers and/or coordinators in consumer-facing industries • Documented success setting and scaling data-driven organic social strategies that deliver measurable lifts in acquisition, retention, and revenue for sportsbook and/or casino products • Expertise in building and presenting attribution models, incrementality tests, and executive-level ROI dashboards • Deep knowledge of major and emerging platforms, including TikTok, Instagram, YouTube, X, Threads, Twitch, Discord, and Snapchat • Experience managing budgets, external agencies, and MarTech vendors with a proven ROI mindset • Exceptional written and verbal communication skills • Excellent project-management skills • Strategic, proactive, collaborative, and solution-oriented mindset • Passion for iGaming and sports betting

🏖️ Benefits

• Competitive pay and benefits • Flexible vacation allowance • Flexible work from home or office hours • Startup culture backed by a secure, global brand • Opportunity to help shape the future strategy of the Sportsbook and Casino Product • Diverse and inclusive work environment • Equal opportunity employer

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