Performance Marketing Specialist

Job not on LinkedIn

🔥 1 minute ago

🇺🇸 United States – Remote

⏰ Full Time

🟢 Junior

📈 Performance Marketing

🚫👨‍🎓 No degree required

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

Apply Now

Find Similar Remote Jobs

Set Up Email Alert For New Jobs

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume

HealthCentral

WebsiteLinkedInAll Job Openings

51 - 200 employees

🏥 Healthcare

💼 Consulting

🍽️ Food & Beverage

💰 $50M Post-IPO Equity on 2008-01

Healthcare • Consulting • Food & Beverage

HealthCentral is a trusted source for medical information with a particular focus on chronic disease conditions. It covers an extensive range of health topics including Alzheimer's disease, asthma, cancer, heart disease, diabetes, mental health, and numerous others. HealthCentral provides resources for living well with information on diet, nutrition, and various health conditions, and offers self-assessment tools and guides. It features contributions from over 2000 expert contributors and medical reviewers to ensure the reliability of its content. The platform aims to educate and empower individuals dealing with chronic conditions, offering tools like drug interaction checkers, quizzes, and self-care guides. It also disseminates information on trending health topics and provides personalized advice through newsletters and expert consultations.

📋 Description

• Manage and optimize digital media campaigns across paid search, paid social, native, programmatic, and emerging channels • Monitor campaign pacing and performance, identifying opportunities, risks, and recommended optimizations • Execute bid, budget, audience, placement, device, and channel optimizations based on campaign goals and performance data • Develop and execute testing strategies across audiences, channels, creative, placements, and optimization approaches • Develop audience segmentation and targeting strategies using first- and third-party audience data • Partner with Analytics and Technology teams to analyze campaign, audience, and site data and translate findings into recommendations • Support performance strategies across HealthCentral publications, products, communities, and audience acquisition initiatives • Develop campaign reporting and analysis explaining performance drivers, required actions, and next steps • Use AI, automation, and agentic workflows to streamline monitoring, QA, reporting, analysis, and repeatable processes • Manage campaign QA and ensure tracking, naming conventions, targeting, budgets, and campaign inputs are accurate • Monitor industry and platform developments and recommend new channels, technologies, targeting approaches, and testing opportunities • Support relationships with media and technology partners and evaluate new partners • Collaborate cross-functionally to align campaign strategy, execution, measurement, and optimization with client objectives

🎯 Requirements

• 1–3 years of experience in performance marketing, paid media, digital advertising, or a related field • Hands-on experience with one or more major advertising platforms such as Google Ads, Meta Ads Manager, Taboola, Outbrain, or programmatic/DSP platforms • Strong understanding of digital media fundamentals, including CPM, CPC, CTR, CPA/CAC, conversion rate, reach, frequency, pacing, and budget management • Strong analytical skills and ability to identify trends, anomalies, and optimization opportunities within campaign data • Proficiency with Excel or Google Sheets, including datasets, formulas, lookups, pivot tables, and reporting • Experience with analytics and reporting platforms such as Adobe Analytics, Google Analytics, Mixpanel, Sigma, or similar tools is a plus • Familiarity with AI tools, workflow automation, or agentic AI is strongly preferred • Ability to evaluate processes and identify opportunities to automate, consolidate, simplify, or eliminate manual steps • Strong attention to detail around campaign setup, tracking, budgets, pacing, and data quality • Clear written and verbal communication skills, with ability to translate performance data into concise insights and recommendations • Strong organizational skills and ability to manage multiple campaigns and priorities simultaneously • Test-and-learn mindset and curiosity about new technologies, channels, audiences, and approaches

🏖️ Benefits

• Equal opportunity employer committed to diversity and inclusion in the workplace • Employer will not require applicants to purchase equipment as a condition of employment • Employer will not require paperwork before an offer is extended within the Paylocity system