Paid Media Strategist

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $65k - $80k / year

⏰ Full Time

🟢 Junior

🟡 Mid-level

📈 Performance Marketing

🚫👨‍🎓 No degree required

👻 Ghost score 0%

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OuterBox

WebsiteLinkedInAll Job Openings

201 - 500 employees

📣 Marketing

🛍️ eCommerce

🤝 B2B

Marketing • eCommerce • B2B

OuterBox is a U. S. -based, full-service digital marketing and eCommerce agency founded in 2004 that delivers SEO, paid search (PPC), conversion rate optimization, email marketing, and custom eCommerce website design and development. With 250+ in-house team members and 1,000+ clients, they specialize in eCommerce platforms (Shopify, WooCommerce, Magento, BigCommerce), enterprise and B2B/B2C SEO, AI-driven SEO/GEO, analytics, and integrated digital marketing strategies to drive traffic, leads, and online revenue.

📋 Description

• Develop and execute advanced paid media strategies across Google Ads, Microsoft Ads, and social platforms • Lead quarterly or monthly planning sessions and present strategic roadmaps aligned with client objectives and KPIs • Measure and report campaign performance, including lead trends/revenue, budget allocation, search-term quality, and other metrics • Create actionable monthly reports with performance results and strategic recommendations • Collaborate with immediate and cross-departmental teams on client marketing strategies • Translate client business priorities into strategies that deliver qualified leads and/or sales • Conduct competitor and audience analysis to inform campaign strategies and identify opportunities and trends • Perform keyword research and analyze creative assets, providing optimization recommendations • Lead client calls and facilitate strategy discussions using accessible presentations of complex data • Stay current on digital marketing trends, algorithm shifts, industry updates, platform changes, and beta features • Implement personalized strategies across paid media platforms to maximize efficiency and ROI • Develop and execute A/B testing strategies using advanced bidding and audience targeting • Manage and optimize paid media budgets across channels and keywords using test-and-learn methods • Oversee end-to-end implementation of campaigns across multiple platforms • Participate in team meetings, share insights, and contribute to the agency knowledge base • Meet client, team, and company targets and perform other assigned duties • Work remotely with limited travel obligations while remaining self-driven and accountable

🎯 Requirements

• Minimum 2 years of paid search experience in Google Ads, Bing Ads • Experience at a digital marketing agency with client-facing experience • Experience in Google Shopping and Paid Social (LinkedIn and Meta ads) • Experience in Google Analytics and Looker Studio • Critical thinking, problem-solving, and troubleshooting skills • Strong verbal and written communication skills for communicating with customers and teammates • Organizational skills and ability to manage and prioritize multiple projects • Customer service experience managing client relationships or influencing customer experience • Expertise in spreadsheet functions and formulas to analyze, identify trends, and summarize data • Consultative, analytical background through agency or client freelance contracts • Ability to utilize tools such as Keyword Planner, ChatGPT, or related tools • Must be located in the USA • Unable to sponsor or take over sponsorship of an employment Visa

🏖️ Benefits

• Health Insurance • 401(k) & Retirement Savings • Generous Paid Time Off • Flexible Scheduling • Remote-First Culture • Professional Development • Employee Referral Program • Additional perks designed to help you stay healthy, productive, and fulfilled both at work and at home