Paid Media Strategist

🔥 25 minutes ago

🇺🇸 United States – Remote

💵 $65k - $80k / year

⏰ Full Time

🟢 Junior

🟡 Mid-level

📈 Performance Marketing

🚫👨‍🎓 No degree required

👻 Ghost score 0%

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OuterBox

WebsiteLinkedInAll Job Openings

201 - 500 employees

📣 Marketing

🛍️ eCommerce

🤝 B2B

Marketing • eCommerce • B2B

OuterBox is a U. S. -based, full-service digital marketing and eCommerce agency founded in 2004 that delivers SEO, paid search (PPC), conversion rate optimization, email marketing, and custom eCommerce website design and development. With 250+ in-house team members and 1,000+ clients, they specialize in eCommerce platforms (Shopify, WooCommerce, Magento, BigCommerce), enterprise and B2B/B2C SEO, AI-driven SEO/GEO, analytics, and integrated digital marketing strategies to drive traffic, leads, and online revenue.

📋 Description

• Develop and execute advanced paid media strategies across Google Ads, Microsoft Ads, and social platforms • Lead quarterly or monthly planning sessions and present strategic roadmaps aligned with client objectives and KPIs • Identify opportunities to enhance campaign performance • Measure and report campaign performance, including lead trends, revenue, budget allocation, and search-term quality • Create action-oriented monthly reports with performance insights and strategic recommendations • Collaborate with immediate and cross-departmental teams on client marketing strategies • Translate client business priorities into qualified lead and sales strategies • Conduct competitor and audience analysis to inform campaigns and identify market opportunities and trends • Perform keyword research and analyze creative assets • Lead client calls and facilitate strategy discussions using accessible presentations of complex data • Maintain regular client communication and proactively address concerns • Stay current on digital marketing trends, algorithm shifts, industry updates, and platform changes • Implement personalized strategies across paid media platforms to maximize efficiency and ROI • Develop and execute A/B testing strategies, advanced bidding, and audience targeting • Manage and optimize paid media budgets across channels and keywords using test-and-learn methods • Oversee end-to-end implementation of paid media campaigns across multiple platforms • Participate in team meetings and contribute to the agency knowledge base • Meet client, team, and company targets and complete other assigned duties • Work remotely with limited travel obligations while maintaining accountability and self-direction

🎯 Requirements

• Minimum 2 years of paid search experience in Google Ads and Bing Ads • Experience at a digital marketing agency with client-facing experience • Experience in Google Shopping and Paid Social, including LinkedIn and Meta ads • Experience in Google Analytics and Looker Studio • Critical thinking, problem-solving, and troubleshooting skills • Strong verbal and written communication skills for communicating with customers and teammates • Organizational skills and ability to manage and prioritize multiple projects • Customer service experience managing client relationships or influencing customer experience • Expertise using spreadsheet functions and formulas to analyze, identify trends, and summarize data • Consultative, analytical background through agency or client freelance contracts • Ability to use tools such as Keyword Planner, ChatGPT, or related tools to develop and evaluate optimization strategies • Must be located in the USA • Unable to sponsor or take over sponsorship of an employment visa

🏖️ Benefits

• Health Insurance • 401(k) & Retirement Savings • Generous Paid Time Off • Flexible Scheduling • Remote-First Culture • Professional Development • Employee Referral Program • Additional perks designed to help employees stay healthy, productive, and fulfilled