Director of Growth Marketing

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🔥 51 minutes ago

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Helion Technologies

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 1997

🚘 Automotive

💼 Consulting

🔒 Cybersecurity

Automotive • Consulting • Cybersecurity

Helion Technologies is a managed IT and cybersecurity services provider focused exclusively on auto, heavy truck, and RV dealerships. For over 25 years the company has delivered end-to-end dealership IT support, 24/7 Security Operations Center monitoring, managed compliance, vendor management, onsite technicians, and project management to protect operations, ensure regulatory compliance, and reduce downtime. Helion positions itself as a proactive partner that handles cybersecurity, IT infrastructure, and compliance so dealerships can focus on selling and servicing vehicles.

📋 Description

• Develop and execute integrated B2B marketing strategies that generate qualified sales opportunities and measurable pipeline growth • Partner with Sales leadership to align marketing initiatives with revenue objectives • Build and execute Account-Based Marketing programs targeting dealership groups and strategic enterprise accounts • Define ideal customer profiles and create targeted campaigns for market segments • Monitor campaign performance and optimize for measurable business results • Own market positioning, messaging, and value proposition across customer touchpoints • Administer HubSpot CRM and Marketing Hub • Own lead lifecycle management, segmentation, automation, workflows, lead scoring, attribution, and nurturing campaigns • Maintain CRM data quality through cleansing, duplicate management, enrichment, and governance • Build dashboards and executive reporting on marketing performance and sales pipeline • Analyze buyer-journey conversion rates and improve marketing effectiveness • Partner with Sales on lead routing, qualification, reporting, and revenue operations • Own digital strategy, website experience, SEO, AEO, GEO, and AI search visibility • Improve website conversion rates through user experience optimization, landing pages, forms, and content architecture • Analyze website performance and visitor behavior using analytics tools • Manage email campaigns, landing pages, forms, and digital assets in HubSpot • Identify and implement AI tools for efficiency, personalization, content creation, analytics, and campaign performance • Build scalable AI-assisted marketing workflows • Develop and oversee content strategy across blogs, white papers, customer stories, videos, webinars, thought leadership, research reports, email, and social media • Develop executive branding, LinkedIn strategy, and employee advocacy programs • Build a scalable marketing function using direct execution, AI, automation, and external partners • Develop creative briefs, project requirements, and AI prompts • Manage external marketing partners, vendors, agencies, deliverables, priorities, budget, and ROI • Evaluate industry conferences, trade shows, webinars, partnerships, and speaking opportunities • Report directly to the President and drive brand awareness, demand generation, customer engagement, and measurable revenue growth

🎯 Requirements

• 8+ years of progressive B2B marketing leadership experience, preferably in technology, SaaS, Managed Services, cybersecurity, or related industries • Advanced experience administering HubSpot CRM and Marketing Hub • Demonstrated success building demand generation programs that produce measurable pipeline growth • Deep experience with marketing automation, CRM administration, lead lifecycle management, segmentation, workflows, attribution, and campaign reporting • Strong understanding of SEO and familiarity with AEO, GEO, and AI search optimization strategies • Experience managing websites, digital marketing, email marketing, and conversion optimization • Demonstrated success leading cross-functional marketing initiatives through direct execution, AI-enabled workflows, and outsourced specialists • Strong analytical mindset and ability to make data-driven decisions • Exceptional written and verbal communication skills • Highly organized with excellent project management skills • Comfortable in a fast-paced, growth-oriented environment with a high degree of ownership • Bachelor’s degree in Marketing, Communications, Business, or a related field required • Preferred: experience marketing technology solutions, cybersecurity services, Managed Services, or SaaS • Preferred: experience marketing to automotive retail or heavy truck dealerships • Experience with Google Analytics, Google Tag Manager, Google Search Console, HubSpot, SEMrush, Ahrefs, LinkedIn Campaign Manager, WordPress, and modern AI marketing tools • HubSpot, Google Analytics, or related marketing certifications

🏖️ Benefits

• Fully remote work arrangement • Access to AI tools and workflows as part of the role • Opportunity to work with specialized external marketing partners and agencies • Professional exposure to executive leadership and industry thought leadership initiatives